Author: JT

Mobile security market expected to boom in coming years

| April 2, 2013

Hacker Mobile SecurityMobile security is becoming more important

Security has become one of the most important aspects of the digital world. Much of the modern world has some tie to the Internet or otherwise relies heavily on technology that draws resources from the digital world. Because of this, security has become a top priority, especially as hackers and some malicious parties become more popular. IDC, a leading research firm, suggests that security is on the verge of becoming a very lucrative market, especially in the mobile space. Mobile security has become a major concern for many businesses and consumers over the past few years.

Hackers represent a new breed of thief

There are threats that exist in the digital world that are very unlike those that exist in the physical world. In the physical world, a criminal can steal physical properties, with varying degrees of success. In the digital world, however, there are no physical properties. Instead of stealing a purse or a mobile device, a hacker can steal something much more valuable: Information. Financial information, in particular, is highly prized among so called cybercriminals. As more consumers come to rely on their mobile devices to traffic such information, mobile security is becoming more important.

Security market expected to hit $870 million by 2017

According to IDC, the global market for security solutions will reach $870 million by 2017. Mobile security, in particular, is expected to be a powerful force in the security market. Hackers and other groups are beginning to focus more intently on the mobile space, largely due to the amount and kind of information that can be found on a mobile device. Until very recently, mobile security had not been an issue for consumers or businesses. This has left the mobile space with limited options regarding security and with lackluster awareness concerning the threats that exist in the digital world.

Awareness may be a significant problem for mobile security

Awareness is perhaps one of the greatest challenges currently facing the realm of mobile security. Many consumers know that threats exist in the cyber world, but not how they can protect themselves. Moreover, many consumers consider themselves invulnerable to these threats or think that their mobile device is too advanced to be susceptible to malicious attacks. Without appropriate awareness concerning mobile security, many consumers may be exposing themselves to significant risks.

Mobile games catch the eye of Facebook

| March 31, 2013

Facebook mobile gamesFacebook has some high hopes for mobile games

Facebook has long been a strong presence in the realm of social gaming due to its status as one of the most used social networking platforms in the world. The social network has been supporting various kinds of social games over the past several years, and has plans to continue doing so, but Facebook has also been growing more interested in the world of mobile games. Facebook has announced plans to reach out to a demographic it has not pursued in any serious fashion over the next year: Core gamers.

Facebook to focus on core gamers

Core gamers represent the stereotypical demographic of consumer that plays games in some way. This demographic is typically separated into various subclasses, such as mid-core and hardcore. Facebook has taken a strong interest in core gamers due to the fact that they are willing to devote a significant amount of their time to games that they enjoy or, in some cases, games that they do not enjoy at all. In the world of mobile games, more time spent playing a game itself generally translates into more money spent by the consumer, whether by participating in advertising or purchasing in-game content or virtual currencies.

Social network to offer developers promising incentives

Facebook is formulating a plan to attract mobile game developers to its platform, hoping that these developers will produce games that are attractive to core gamers. Currently, the social network is showing interest in a wide range of genres for these games, though which genres Facebook will focus on more intently will be determined by further research into what gamers actually want to play. Mobile games themselves are somewhat attractive because of their easily accessible and addictive nature, so Facebook may be interested in genres that play to the strengths of mobile gaming.

Mobile games may help Facebook overcome the past

Facebook experienced a turbulent 2012, with much of the social network’s turmoil being based on poor performance in the stock market. Lackluster security has also been a major problem for the social network, an issue that has served to plague Facebook for some time. Mobile games may be able to help the social network put much of its past troubles to rest, as long as these games are as successful as the company is hoping they will be.