Mobile marketing may help Yahoo find more growth
Yahoo has released a report concerning its first quarter earnings of 2013. The report has been highly anticipated among investors due to the promises that have been levied by CEO Marissa Mayer. Mayer was installed as Yahoo CEO in July 2012, but she recently announced plans to renovate the company’s core business by introducing a series of changes, some of which have proven controversial, such as an aggressive ban on telecommuting to work. The report highlights several areas where Yahoo has found success, especially in regards to mobile marketing.
Mayer takes aim at mobile
Mayer has been working to transform Yahoo into a powerful company that could become an essential hub to the online world. Part of the CEO’s initiative is focused on the mobile world, hoping to engage the growing number of consumers that are becoming tethered to mobile devices. To this end, Yahoo has begun putting more focus on mobile marketing, offering better advertising opportunities on its mobile platforms while also working to monetize these platforms more effectively. Mayer’s efforts have been slow-going, but a new Yahoo may be taking shape.
Yahoo finds success on the mobile front
Last quarter, Yahoo posted the first revenue growth it had seen over the past four years, largely due to the revitalization of the company’s core business. This quarter is expected to present similar gains as Yahoo becomes more comfortable in the mobile space. Mobile marketing, in particular, has been growing more important to the advertising business as more consumers gain access to smartphones and tablets. These devices are becoming preferred media consumption platforms, directing a large number of consumers away from traditional PCs and other platforms. Consumers have shown that they are willing to engage in mobile marketing, adding value to mobile advertisements that are becoming more important to companies like Yahoo.
Mobile marketing expected to show strong results
Analysts are expected to dissect Yahoo’s quarterly report throughout the rest of this week. Mobile marketing, along with the companies various other endeavors, are expected to continue showing strong results, but whether these initiatives will provide Yahoo with the longstanding growth has yet to be seen.
Mobile commerce may be supported by the next iPhone
The world of mobile technology continues to move at break-neck speeds. Roughly six months after the launch of the iPhone 5, there are rumors circulating through the technology world concerning the next iteration of Apple’s iPhone. Apple is almost certainly working on a new mobile device, but whether it will be a new iPhone has yet to be revealed. The company has been looking to hire new talent that could hint toward the possible future of the iPhone, however, especially its future in the realm of mobile commerce.
Job listings hint at possible uses for AuthenTec technology
Several job listings for Apple are calling to software engineers and other talented individuals. One of these postings is for a position in Apple’s Melbourne Design Center in Florida, where AuthenTec is located. AuthenTec is a security company that Apple acquired in 2012 and Apple has been leveraging the company’s security solutions in order to ensure that mobile devices as protected against malicious attacks. These solutions could come in handy as Apple begins to take mobile commerce more seriously.
Apple backs away from mobile commerce with iPhone 5
In the months before the official launch of the iPhone 5, Apple had hinted that mobile commerce would be a significant focus for the new mobile device. Rumors suggested that the iPhone 5 would be equipped with NFC technology, making it capable of facilitating mobile transactions. This was not the case, however, as Apple adopted a slow and steady approach to the issue of mobile commerce, suggesting that NFC technology was simply not secure enough for the company’s interests in this particular field. While the iPhone 5 has not become the mobile payments platform that many consumers had hoped for, Apple has not abandon its interest in mobile commerce in any significant way.
Security solution could make mobile payments secure through a new iPhone
Apple has recently acquired trademarks for “AuthenTec” and “KeepSafe,” the latter of which refers to a security solution that may be a prominent feature of a future iteration of the iPhone. KeepSafe is a fingerprint enabled application that allows users to encrypt digital information. This information can only be accessed through fingerprint scan, making this information exceptionally secure as it can only be accessed by the owner of the fingerprint on file. This could add a significant layer of protection for Apple’s mobile commerce endeavors if the company has plans to make a future iPhone with mobile payment capabilities.
