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Mobile games may eclipse consoles in the future

JT | May 3, 2013

Game industry continues to shift to accommodate mobile games

It is no secret that mobile games have become much more than a simple novelty or passing fad. With the number of consumers with mobile devices growing, these games have become an integral part to the entertainment that many people experience all over the world. Mobile games now represent one of the most lucrative sectors of the game industry, and the allure of these games have caused even decades old development companies, many of whom have long been devoted to consoles, to embrace the mobile space eagerly. The growth of mobile games has yet to show any serious signs of slowing down, which may make mobile the most popular gaming platform in the near future.

Report predicts the future of mobile gaming

Juniper Research, a leading market research firm, has released a new report concerning the emerging trends being seeing in mobile games. According to the firm, consumers will spend more than $3 billion on mobile games in 2016 worldwide. The firm notes that $301 million was spent on these games in 2012, showing that mobile games are growing at a very rapid pace. Juniper Research suggests that the mobile platform will grow ten times larger in terms of sales by the end of 2016.

Tablets expected to be device of choice for gamers

The report notes that the Far East, China, and North American markets will account for 86% of all mobile games spending in 2016. Tablets will be the preferred platform that consumers use to play games as they are beginning to be built with hardware dedicated to gaming. More games are also being designed with tablets in mind, especially those of the free-to-play model, which have already proven significantly popular among consumers.

Firm anticipates mobile to dominate gaming

Juniper Research claims that mobile will be the primary form of gaming in the future. The firm anticipates that consumers will begin moving away from traditional consoles in droves due to the entertainment that can be had through mobile games. There is, however, a new generation of consoles expected to be launched this year, which may be able to ensnare the interests of gamers once again.

Mobile games are becoming a big hit in Australia

JT | May 1, 2013

Young people are becoming enthralled by mobile games

Young consumers represent a very valuable demographic to many businesses around the world. These consumers hold a great deal of purchasing power, even if much of this power is not inherently theirs but that of their parents or guardians. The potential value of young people has long been enough to encourage marketers to reach out and attempt to engage them. In Australia, t he best way to do so may be through the use of mobile games.

Survey highlights the increasing value of mobile

According to the latest survey from Cartoon Network, a growing number of children between the ages of four and 14 are using mobile applications. This is two times higher than the number of children using applications, like mobile games, recorded in a 2011 survey. Of those using mobile applications, the survey shows that most children are accessing an average of 7 applications every month and are doing so mostly through smartphones and tablets that they own. These children also make use of the mobile devices owned by their parents or older siblings.

Mobile games are popular among Australian children

Mobile games are among the most popular applications being used by young people in Australia. These games represent a significant source of entertainment for people of all ages and many games are designed specifically to appeal to a young audience. The survey does show that Internet use is rising rapidly among children, especially those with tablet devices. Approximately 30% of Australia’s children are using tablets to browse the Internet and watch shows that can be found online.

Games represent promising marketing power

Mobile games present several marketing opportunities in and of themselves. These games, many of which are available for free, often feature advertisements that are made to be engaging for children. When clicking on these advertisements, which can easily be done accidentally, advertisers then have access to a consumer’s information, which is shared with them through the mobile games a person is playing.