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Monetise works to expand mobile commerce division

Denny | December 8, 2012

Investments and acquisitions power Monetise mobile commerce push

United Kingdom-based mobile commerce firm Monetise has announced that it has raised more than $130 million in investments by offering more than 333 million ordinary shares to institutional investors. The firm has plans to use the funding it has raised to strengthen its mobile commerce business. Monetise has also announced that it will be taking over operation of Mobile Money Network, a mobile e-commerce service in the UK which was acquired for some $20 million.

Firm aims to take advantage of growth in mobile commerce and banking

Monetise is working to position itself to take advantage of the growing popularity of mobile commerce and banking. The global banking industry has been showing a great deal of interest in mobile commerce recently and has been investing heavily in the development of new platforms and applications that will address the needs of mobile consumers. Monetise believes that are many promising opportunities to expand its mobile commerce arm as interest from banks and other financial groups grows.

Funds to boost company’s mobile commerce business

Monetise plans to rapidly scale up its businesses in order to bolster its mobile commerce capabilities. The company will be relying heavily on the Mobile Money Network in order to reach out to businesses and consumers throughout the United Kingdom. The company has already established itself as a leader in mobile commerce in the UK market and Monetise is eager to further solidify its position as such in the coming years. The funds garnered through investments will help with this endeavor by enabling the company to develop new services and improve those that already exist.

Strong competition may be faced in the future

Mobile commerce is quickly becoming one of the most prominent industries in the world. More consumers are getting their hands on mobile devices, thus the demand for mobile commerce services is on the rise. Monetise, and companies like it, is working to address this demand and expects to see major gains in doing so. Though Monetise has established a strong position in the UK market, the company will face strong competition from larger companies if it decides to take on a more global position.

Deloitte research predicts impact of mobile commerce in UK

Denny | December 5, 2012

Deloitte forecasts major success for mobile commerce during Christmas season

Though the Thanksgiving shopping weekend is over, the retail industry still has Christmas to look forward to. Thanksgiving proved to be a wondrous time for mobile commerce, showing just how willing consumers are to make purchases from their mobile devices. In the United Kingdom, Christmas may see similar results in mobile commerce that the retail industry had seen in the U.S. during the Thanksgiving weekend. New research from Deloitte suggests that mobile commerce is poised to hold significant influence over UK consumers.

Mobile devices will influence some $5 billion in transactions

According to research from Deloitte, approximately 10% of all in-store sales will be influenced by smart phones and tablets in December. While 10% may not seem like a large figure, the research suggests that mobile devices will serve as the decision maker for some $5 billion in transactions during the entire month. The research shows just how important mobile devices are becoming for consumers and how these consumers are beginning to put more interest into mobile commerce.

Consumers to rely on mobile devices for research and shopping

Though the research shows that mobile commerce will play a big role with UK consumers, Deloitte notes that mobile devices will not necessarily be used to actually purchase products. More consumers are likely to use their mobile device for shopping and research purchases, with a relatively small number of people actually making physical purchases with their device. Mobile commerce is multi-faceted, however, and accounts for online sales and not only those made through physical stores. Deloitte research predicts that online retail is expected to spike by 17% during the Christmas season.

Mobile commerce gaining more attention from retail industry

Mobile commerce is quickly grabbing the attention of the retail industry in an aggressive way. Mobile commerce had a powerful showing during the Thanksgiving weekend, showing just how capable e-commerce and m-commerce platforms can be in engaging consumers. Deloitte expects similar results in the UK during the Christmas season as consumers continue their holiday shopping.