Author: Denny

Peoplecount report highlights benefits of location-based marketing

| December 24, 2012

peoplecount reportPeoplecount investigates the effects of location-based information in marketing

Peoplecount, a leading market research firm, recently released a report on behalf of ADCentricity, a location-based solutions company, concerning the marketing prospects of location-based digital media. The report was based on an ADCentricity client in the insurance industry, which had been running a national marketing campaign targeting various demographics. The report highlights various factors of the marketing campaign and its reach to consumers, covering aspects such as brand awareness, message recall, purchase intent, influence, and basic audience demographics.

Marketing campaign sees high exposure and engagement

According to the report, more than 80% of consumers that had experienced the marketing campaign heard it over the radio, with 50% having seen some aspect of the campaign on a digital screen of some sort. Approximately 1% of the consumers surveyed by Peoplecount were not aware of the advertisement at all. Most of these consumers were able to aptly recall the advertisement.

Insurer targets specific demographics for products

The report shows that the insurance company behind the marketing campaign made use of demographic information to sell its products to a targeted audience. Peoplecount notes that 68% of these consumers already held an insurance policy that related to the same type of coverage the insurer was trying to sell. Approximately 10% of consumers had plans to purchase additional insurance coverage within the next year. Peoplecount found in its report that the marketing campaign saw the most success in venues that had high dwell times, such as gyms and doctor’s offices.

Geographic information helped campaign find success

The report highlights the benefits of using location-based information to target consumers. The insurance company behind the marketing campaign was able to use this information to target consumers that would be in locations with high dwell times. As a result, the insurer saw a great deal of exposure through its campaign. While the report does not document the impact the campaign had in terms of sales, it does show that location-based marketing is a powerful way to reach a target audience.

Mobile gaming beginning to compete with consoles and PC

| December 22, 2012

Mobile GamingMobile gaming appeals to a wide range of consumers

High-tech mobile devices are becoming increasingly common among consumers. Smart phones and tablets are some of the most famous consumer electronics available today, and these products are becoming more advanced as time goes on. As mobile technology advances, smart devices become more capable of astonishing visuals and can support applications that have high CPU requirements. Thus, mobile devices are beginning to reach a point where they may soon replace traditional computers, in the sense of mobile gaming.

Mobility proves to win the favor of gamers

Mobile gaming is a very popular pastime for a wide range of people. There are, quite literally, millions of mobile game applications available for mobile devices of all kinds. These games include Angry Birds and Plants vs. Zombies, some of the most popular games of the modern gaming era. Furthermore, mobile games are considerably less expensive that traditional games, with many console games costing $60 and PC games ranging between $40 and $80, depending on the publisher.

Spending on mobile gaming is increasing

IHS, a global research and analytics firm, suggests that spending on console gaming has declined by 20% over the past two years, while mobile gaming has taken up a significant amount of the slack. The appeal of mobile gaming largely resides in the fact that mobile devices can be used anywhere, thus giving users an opportunity to play the games they love while on the go. This versatility, coupled with the rapidly increasing capabilities of mobile devices, has been well received by a rather large demographic of consumers.

Mobile games may soon become a serious topic within the game industry

Mobile gaming may not be able to wholly replace other forms of gaming, especially as PC technology becomes more advanced and versatile, but it is certainly beginning to play a very big role in the game industry. Many gamers are eager to compare one console to another, constantly arguing for the superiority of their favored platform. Mobile gaming may soon be entered into this ongoing battle among gamers.