Author: Denny

Sony hints at mobile gaming with Playstation 4

| January 19, 2013

Sony Mobile Gaming PS4Sony takes note of the rise of mobile gaming

The game industry has long been restricted to stationary consoles and PCs. In the advent of mobile technology, the industry was able to enter into a new market by creating games that could be played on smart phones and tablets. Sony is one of the largest companies in the game industry, and one that has a formidable presence in the mobile gaming space. Though the company has attributed a great deal of value to mobile gaming, it is unwilling to break away from its console roots, which may make the Playstation 4 much more interesting.

One Sony initiative could give Playstation 4 some mobility

Sony Vice President Hiroshi Sakamoto recently suggested that the Playstation 4 could launch as soon a May this year. Despite the possibility of a launch, there is still very little information available for the next generation console, apart from the fact that it is part of the “One Sony” initiative. One Sony is an internal campaign that aims to establish universal compatibility and connectivity between all Sony gaming devices, consoles or otherwise. This idea can be seen in the connectivity between the Playstation 3 and the PS Vita.

Mobile gaming beginning to compete with consoles

Sony notes that traditional consoles are likely to experience a great deal of competition with mobile gaming platforms. The growing popularity of mobile gaming, as well as the increasing capabilities of mobile technology, could threaten the position that consoles hold within the game industry one day. Sony is keen to avoid any significant impact from the continued success of mobile devices by making sure that future consoles will be able to synergize with these devices.

Sony eager to create link between mobile and console games

Gamers tend to be a flexible, if somewhat fickle, bunch. Many people enjoy traditional consoles and are looking forward to what Sony has in store with the Playstation 4. These people also enjoy mobile games and Sony believes that combining the interest gamers have in console and mobile gaming will help the company beat out its competition in the upcoming console wars, wherein Microsoft, Sony, and Nintendo will be fighting for the adoration of gamers all over the world.

Mobile marketing being taken more seriously by advertisers

| January 17, 2013

Mobile marketing studyStudy shows advertisers are shifting focus on mobile marketing

A new study from the Association of National Advertisers and MediaVest, a leading media specialist agency, shows that the majority of the marketing industry is beginning to focus more heavily on the mobile space. Mobile marketing is becoming a very important aspect of advertising, due to the large number of mobile consumers there are in any given market. The study draws upon information gathered from 68 client-side marketers, many of whom are members of  the Association of National Advertisers, during the fourth quarter of 2012.

Majority of advertisers working to engage mobile consumers

According to the study, 85% of advertising firms plan to significantly increase their mobile budgets in the very near future. These firms are expected to focus more intently on engaging consumers through various mobile marketing initiatives. Many of the brands that these firm represent have expressed interest in such mobile marketing initiatives, leading advertisers to develop strategies that will take advantage of the growing number of mobile consumers.

Location-based marketing gains momentum

Location-based marketing, or geomarketing, is expected to be one of the major priorities that advertisers have in the future. Location-based marketing is becoming increasingly important for local brands that do not have access to the same resources that large companies do. Advertisers using location-based services, especially those associated with social media networks, can develop hyper-localized marketing campaigns that have, in the past, proven very successful among their targeted demographic.

Some marketers worried over the feasibility of mobile marketing

The study shows that 42% of advertisers are have concerns regarding mobile metrics and tracking system. Without adequate metrics in place, being able to fashion a comprehensive marketing campaign is a significantly more difficult task. These marketers have also cited their inability to prove any feasible return on investment as a major roadblock toward their adoption of mobile marketing. Nonetheless, the vast majority of advertisers are convinced over the potential prospects of mobile marketing and what gains they may see through its use.