Author: Denny

Android faces crossroads with upcoming consoles

| January 28, 2013

Android mobile gaming crossroadsAndroid mobile gaming may be set for a major paradigm shift

Android mobile gaming has been getting a great deal of attention over the past several months. The Android platform has long been popular in terms of mobile games, but the future of the platform may be decidedly more static. The impending launch of the Ouya and Nvidia’s Project Shield, both of which are stationary consoles based on the Android platform, may have a measurable impact on the Android’s position in the mobile gaming realm.

Android-based consoles equipped with advanced technology

Mobile gaming on the Android has been evolving for several years. While there are still significant gaps between the Android and traditional game consoles, the Android platform has become more capable of supporting advanced games due to the expanding capabilities of new technology. The Nvidia’s Tegra 3 processor, for example, allows the Android to support games that have features that had traditionally been exclusive to consoles. With the coming of Android-based consoles, however, the platform may see its mobile gaming pedigree marred.

Developers may favor consoles over mobile platforms

The Ouya and Project Shield will boast of more advanced technology than what can be found on the most modern Android mobile devices. These consoles will be able to play games that will be a significant step above the capacity of mobile devices, despite being based on the same platform. Thus, game developers will have more freedom in the types of games they can produce for the platform, which may end up leaving Android mobile devices behind in terms of mobile gaming.

Mobile gaming may still thrive despite challenges in the future

Despite the possible risks associated with upcoming Android-based consoles, Android mobile devices are still likely to be popular platforms for mobile gaming. Because the upcoming consoles are significantly less mobile than a smart phone or tablet, gamers may not be inclined to acquire mobile titles for these consoles. Android mobile devices will eventually catch up to the capabilities of their console counterparts, but this may take several months, if not years. Moreover, consumers will likely have to purchase an entirely new device that features this advanced technology, whereas they could purchase a console and not have to worry about making another investment for several years.

DeNA joins Entertainment Software Association

| January 27, 2013

DeNA joins ESAESA welcomes latest member DeNA

The Entertainment Software Association (ESA), a U.S. game industry trade group, has announced that DeNA, a developer of social mobile games, has joined its ranks. With the inclusion of DeNA, the ESA now boasts of 36 companies from throughout the U.S., as well as several other countries, all representing the various aspects of the game industry. DeNA will bring its expertise in social mobile gaming into the mix, which is expected to be a major benefit to the trade group because of the increasing focus the industry has begun to place on the mobile space.

Social mobile games growing in popularity

Social mobile games are extremely popular. Companies like Zynga and Storm8 have pioneered this field of gaming, showing just how willing mobile consumers are to play these games over the past few years. Mobile games themselves are widely popular, but when social elements are introduced into these games, they become much more enjoyable for some consumers. As such, social mobile gaming has begun to gain the full support of the game industry, with interest even coming from developers that have traditionally been solely involved in console gaming.

DeNA finding success around the world

DeNA is based in Japan but recently established a strong presence in California through its acquisition of San Francisco-based Ngmoco last year. This acquisition provided DeNA with a significant amount of attention throughout the global game industry and positioned the developer to enter into partnerships in China, New Zealand, Canada, Brazil, and elsewhere. DeNA has established a very extensive network of connections, making its social mobile games widespread and common in several of the world’s most popular gaming markets.

Developer poised to compete with GREE more aggressively

The developer’s primary rival in the social mobile gaming space is GREE, a Japanese social networking and Internet media company with a heavy hand in the game industry. GREE is responsible for many of the most popular mobile games in Japan and the rest of the Asian market and is one of the reasons DeNA has had to expand into other markets to find success. Backed by the ESA, DeNA expects to find the clout it needs to compete with GREE more effectively.