Author: Denny

Mobile security becoming too important to ignore

Mobile Security platformMcAfee report highlights risky applications and their impact on mobile security

Mobile applications are universally popular among mobile consumers. Nearly everyone that has a smart phone or tablet makes use of applications in some way, whether they be for browsing the Internet or checking email. Most of these applications are unassuming, offering simple services for literally nothing in return. A growing number of applications are becoming less altruistic, however, according to McAfee Labs, a leading security analysis firm. The firm has released its latest Mobile Security: McAfee Consumer Trends Report, detailing a troubling trend that has emerged in the mobile world.

Malicious apps find their way onto trusted marketplaces

McAfee notes that mobile platforms have become very attractive to hackers and other malicious groups that can exploit a person’s personal information. While applications have made the lives of consumers easier, they have also opened these consumers up to new threats that go mostly unnoticed. According to McAfee, more applications are being introduced to markets that contain multi-faceted scams, black market crimes, imbedded malware, and other threats. A significant number of these applications are finding their way to popular app stores, successfully sidestepping the security features that are meant to keep these marketplaces safe.

Education may be part of the problem

Education — or lack thereof — is part of the problem, according to McAfee. While many consumers have become more aware of the threats that exist in the world of mobile security, few understand exactly what these threats mean. Fewer still take steps to adequately protect themselves from these threats. Many consumers rely on large companies like Apple and Google to protect them from malicious attacks through various mobile security services offered by these companies, but the growing complexity and aggressiveness of these attacks is making it nearly impossible for such companies to stave off threats on their own.

Google Play reportedly falling prey to malicious groups

McAfee claims that hackers go through extraordinary efforts in order to insert their malicious application into trusted applications markets like Google Play. The firm notes that 75% of its McAfee Mobile users downloaded such applications from Google Play specifically. While Google regularly removes thousands of these applications from its marketplace, thousands more replace these applications on a nearly daily basis, making it difficult for Google to make significant headway concerning mobile security.

Call for expansion of mobile commerce goes out to the MENA region

Mobile Commerce MENA RegionMobile commerce demand growing in Middle East and North Africa

Mobile commerce is growing in demand in the Middle East and North Africa region, often known as MENA, as more consumers get their hands on smart phones and tablets. These consumers are calling for new ways to purchase products online using only their mobile devices. Thus far, interest from the regimeaon’s telecommunications and retail companies has been limited, with some companies suggesting that they see only modest potential for success. Mobile commerce experts are suggesting that these companies could be missing out on significant opportunities.

Mobile payments may be the future of personal financial transactions

Mobile commerce specialists consider mobile payments as the future of personal financial transactions throughout the world. More consumers are making use of smart phones and tablets, using these devices to shop online and make purchases. Outside of the MENA region, mobile commerce has seen major success in the retail sector, with much of this success being found in Asian markets. The growing popularity of NFC technology is also driving interest in mobile commerce, despite some of the security concerns that have been raised about the technology in recent months.

Benefits of mobile commerce have yet to be shown in MENA region

Retailers in the MENA region have shown some interest in mobile commerce, but many have found it difficult to engage mobile consumers due to the limited support mobile commerce has received from the region’s telecommunications giants. Making mobile payments possible for a wide range of consumers has, thus far, been a difficult task in the MENA region as it requires telecommunications companies to expand and update their mobile service networks. Such updates are both expensive and time consuming and some companies have not yet been convinced of the gains they could see through an aggressive adoption of mobile commerce.

Pilot projects help raise awareness

There are several mobile commerce pilot projects currently taking place throughout the MENA region. Some of these projects have found success with consumers and retailers on a small scale. Many of these pilot projects are designed to raise awareness of mobile commerce rather than produce significant gains for retailers and telecommunications companies.