Author: Denny

Social and mobile games have a major impact on mobile marketing

| March 3, 2013

Mobile MarketingAdvertisers see more engagement through mobile games

Mediabrix, a leading social and mobile advertising firm, has released new data concerning mobile marketing. The data highlights the advertisements that are seen through social mobile games and their performance in terms of consumer engagement. Social games have become very popular with consumers, which has made them equally popular with advertisers. Advertising in mobile games has also been extremely successful in recent years, suggesting that engaging mobile consumers, especially those that play games on their smartphones and tablets, is the best way to reach people through marketing campaigns.

In-game ads have higher click-through rate than normal ads

According to the data from Mediabrix, advertisements in social and mobile games have a higher click-through than other advertisements. These ads see an average click-through rate of 11%, 100 times higher than the rate seen through normal advertisements. Engagement in these advertisements is also significantly higher, beating out the engagement seen through web-based advertisements coming from companies like Facebook and Google.

Mobile games entice consumers to engage in marketing

Exactly why consumers are more prone to engage in advertisements in social and mobile games is something of a mystery. Mediabrix suggests that mobile games themselves are highly interactive, making consumers more prone to engage with elements they see on the screens of their smartphones and tablets. Mobile advertisements also have an appeal to those looking to stave off boredom, thus consumers with nothing better to do will engage in these ads for some entertainment.

More than 158 consumers expected to be mobile gamers by 2015

Mediarbix predicts that there will be more than 158 million consumers playing mobile games by 2015, creating major opportunities for advertisers looking to engage the mobile space. Social and mobile games are expected to have a major impact on the world of mobile marketing, especially due to the fact that consumers continue to show that they are more willing to engage in in-game advertisements than any other traditional form of marketing.

Deep Silver to take on mobile games

| March 1, 2013

deep silver mobile gamesDeveloper to begin hiring for mobile games push in coming weeks

Deep Silver, a game developer owned by Koch Media, has announced plans to enter into the mobile games space. The developer is looking to expand its development team by hiring additional talent. Deep Silver is one among many game developers that has begun to focus on the development of mobile games due to the growing popularity of mobile devices. The developer plans to announce new positions in the coming weeks across its development, sales, and marketing divisions.

Mobile technology makes gaming possible anywhere

Koch Media CEO Klemens Kundratitz notes that consumers can now play games wherever they are thanks to the proliferation of mobile devices like smartphones and tablets. Kundratits suggests, therefore, that making the transition toward mobile gaming is a logical business move for Deep Silver. The developer will not focus exclusively on mobile games, of course, as evident in the company’s recent acquisition of intellectual property from defunct game developer THQ.

Deep Silver to focus on cross-platform mobile games

Deep Silver aims to make its mobile games cross platform; available to all mobile operating systems. Some of the company’s console titles are also likely to have some representation in the mobile space, but the developer has yet to announce any plans concerning what games these might be. Menno van der Bil, commercial director for Deep Silver, claims that consumers can expect to see the same innovation and originality that they have come to expect from the developer.

Demand for mobile gaming continues to grow

Mobile games are expected to have a profound impact on the game industry. As consumers become more interested in mobile platforms, their interest in consoles may begin to wane. Indeed, the availability of mobile games and digital distribution has hurt the retail sale of physical game products. Deep Silver does not foresee any significant turbulence in the future of console gaming, but the developer is keen on establishing a formidable presence in the mobile gaming space in order to appeal to the interests of an evolving consumer base.