Author: Denny

Amazon may be looking toward mobile games

| August 14, 2013

Mobile games may be in Amazon’s future

Amazon has been a leading name in the e-commerce scene for several years. The online retailer has managed to establish itself as a global name, with a reach that extends well beyond the U.S., even establishing a presence in China, a market that is notorious for its highly competitive nature. Over the years, Amazon has been involved in numerous industries, but the company may soon enter into the arena of mobile games.

Rumors hint at Amazon game console

Rumors are circulating concerning Amazon’s interest in the game industry, and its interest in mobile games and how they can be used to engage consumers. These types of games have become rampantly popular among consumers, many of whom spend significant amounts of money through these mobile games. Despite the portability of mobile games, the majority of people that play these games do so from home, which is why Amazon may be looking into developing its own game console.

Amazon - Mobile GamesConsole could compete with Nvidia Shield and Ouya

Rumors suggest that Amazon plans to release its own game console by November of this year. This console is speculated to compete with similar consoles, such as the Nvidia Shield and the Ouya. Both the Nvidia and Ouya consoles are designed with mobile games in mind and allow consumers to play these games from the comfort of their homes in the same way they would play games from more traditional consoles. Rumors claim that Amazon has a strong interest in this concept because of the growing demand among consumers for mobile games that are free from the constraints of smartphones and tablets.

Amazon may be able to win consumer support with focus on mobile games

Amazon’s rumored mobile games console could cost less than $100, but would be significantly less powerful than other consoles, especially when compared to the forthcoming Playstation 3 and Xbox One. Despite this, however, Amazon’s console may be able to appeal to consumers by providing them with a favorable experience when it comes to mobile games. This has been a tricky issue for those involved in this sector, as evidenced by the problematic launch and generally poor reviews of the Ouya console.

Mobile games gain popularity among UK consumers

| August 9, 2013

Report shows that UK consumers are flocking to mobile games

Leading market research firm comScore has released a new report concerning mobile games and their popularity among consumers in the United Kingdom. The report shows that the number of people that play mobile games on a daily basis has almost doubled since January 2011. Mobile games are becoming quite popular among consumers as the ownership of smartphones and tablets grows and many people are playing these games while commuting or while waiting in lines or for appointments.

Majority of gamers play from home

The report shows that gaming is quickly becoming the most popular pastime among UK consumers with smartphones. While the portability of mobile games has been an attractive feature to many consumers, the report shows that 64% of consumers play these games from their homes, with only 33% of consumers play mobile games while commuting. Not only are mobile games establishing a strong presence among consumers, people have shown a strong interest in spending money on these games.

UK Mobile Games PopularityIn-game purchases are growing

The comScore report shows that 2.2 million consumers have made in-game purchases. The majority of these purchases came from iOS devices, with 28% of purchases coming from Android devices. Free mobile games are the most popular among consumers, but these games typically include in-game purchases that can unlock additional content or make the game somewhat easier to play.

Consumers becoming more comfortable with spending money on mobile games

While free mobile games are currently very popular among consumers, this may not be the case in the future. Collectively, UK consumers have spent more than $400 million on mobile games. This amount is expected to increase over the coming years. This may be due to a prevailing concept among consumers that free games are lower quality than those that are associated with a fee. More consumers are showing willingness to play for mobile games