Author: Dan Gendro

Digital commerce becoming more important

| November 26, 2012

 

mobile digital commerceDigital commerce is quickly becoming a major factor for businesses all over the world

Digital commerce (mobile, social, etc.) is becoming a major factor in the world of business. Several industries are seeing the impact of digital commerce and are working to appeal to consumers with smart phones and other mobile devices. Indeed, digital commerce is expected to become a major part of engagement strategies for businesses that want to stay relevant with tech-savvy consumers. Thomas Idea, a leading interactive agency, suggests that companies all over the world will have to adopt digital commerce or risk being left behind by consumers that are becoming more reliant on mobile technology.

Thomas Idea takes note of the digital commerce trend

Thomas Idea has seen the trend of digital commerce gain significant momentum over the past year and believes that this momentum will only continue to grow into the future. The agency notes that one of the most promising sectors of the digital commerce space is in-store mobile applications, services that help making mobile shopping more convenient for consumers. Consumers often turn to mobile commerce to make their shopping experience easier, thus companies appealing to this interest.

Retailers being encouraged to provide mobile services to consumers

Thomas Idea notes that many consumers use mobile applications to compare prices and research products, as well as connect to social networks. Companies that help facilitate these interests could see their favor increase amongst tech-savvy consumers, who are becoming a significant economic force in and of themselves. The agency notes that U.S. retailer Walgreens’ uses an application called Aisle 411 that allows consumers to find the products they are looking for from 7,900 of the retailer’s stores. Using the app, consumers can track down these products to their exact location in the physical world.

Personalized campaigns could be major success

The agency notes that personalized promotions will become more important for businesses in 2013. Digital commerce platforms enable retailers to fine tune their sales campaign to focus on the specific interests of particular consumers, while also still appealing to a broad demographic. If companies can find ways to engage mobile consumers, they could see major economic gain in 2013.

Mobile commerce tipping point approaches with holiday season

| November 23, 2012

 

Mobile Commerce Holiday SeasonE-commerce and mobile commerce expected to see major growth during holiday season

E-commerce is set to see major growth in the wake of the 2012 holiday season. The growth of e-commerce is due to many factors, such as the expansion of mobile commerce services, early online deals, rising ownership of mobile devices, and free shipping offers becoming more common. More consumers are relying on their mobile devices for shopping and research. As such, e-commerce platforms and sites are expected to see a significant amount of traffic that could show just how viable mobile commerce really is.

ComScore predicts promising results for e-commerce

According to ComScore, an international analytics firm, online sales are expected to grow by as much as 18% in the U.S. during the 2012 holiday season. Last year, e-commerce broke spending records for the holiday season by accounting for $37.2 billion in sales, according to the firm. This trend is expected to become more pronounced this year due to the lengths many retailers have gone to cater to mobile consumers and provide them with the services they need.

Wal-Mart and others continue catering to mobile consumers

Wal-Mart is one such retailer. The company is expecting to see more than 600 million online visitors during the holiday season, a 13% increase from the traffic it saw last year. The retailers has adopted a strong mobile commerce focus, hoping to appeal to tech-savvy consumers that rely heavily on their mobile devices for shopping and product research. Wal-Mart is also among the many retail companies that are offering special offers earlier than normal, hoping to get a jump start on Black Friday, the most important day of the year for the U.S. retail industry.

2012 holiday season may prove how powerful mobile commerce can be

E-commerce is not expected to diminish in the wake of the holiday season. As retailers see major gains through their mobile commerce initiatives, they are expected to through more support behind platforms that cater to mobile consumers. Indeed, the 2012 holiday season may mark a tipping point for mobile commerce, and e-commerce in general, as retailers and other see just how powerful mobile engagement can actually be in terms of business.