Author: Dan Gendro

Online sales expected to jump as Christmas draws near, according to eCommerce Websites

Online sales are expected to see a significant jump in the days leading up to Christmas, according to research from eCommerce Websites, an e-commerce website development firm. The firm notes that it has been seeing a spike in the number of consumers that are using online mediums to purchase products. eCommerce Website draws on information from a recent PayPal study that shows that online sales throughout the world accounted for more than $1.2 trillion during 2012.

Consumers show interest in online shopping

eCommerce Websites suggests that businesses, both large and small, prepare to see higher online traffic as the holidays draw closer. While many consumers have finished their holiday shopping, taking advantage of the major deals that were offered by retailers during the Thanksgiving shopping weekend, many more tend to wait until the very last minute in order to purchase gifts for their loved ones. Online mediums are perfectly suited to meet the needs of these consumers by providing them a way to get through the last of their holiday shopping without having to compete with crowds.

E-commerce platforms must be bolstered to meet consumer demands

In order to better accommodate consumers, eCommerce Websites suggests that businesses bolster their e-commerce sites. During the Thanksgiving shopping weekend, many e-commerce sites from some of the world’s largest retailers experienced problems because of the massive level of traffic they experienced. This traffic caused slow-downs on several e-commerce platforms, leading to complaints from consumers who were keen on buying products that they were interested in. eCommerce Websites notes that having a capable e-commerce platform is necessary for businesses to take advantage of the growing number of mobile consumers.

Mobile commerce may see further growth during Christmas

The holiday season is still in full swing and that could be good news for mobile commerce. Thanksgiving, Black Friday, and Cyber Monday have all proven to be popular holidays for mobile commerce. Christmas is expected to see similar results, with a huge number of consumers expected to use their mobile devices to purchase gifts for themselves and for loved ones.

Koozoo developing new service that could revolutionize geo-marketing

Koozoo, a start-up based in San Francisco, California, has received $2.5 million in seed funding that will help it continue developing an ambitious project that could change the face of geo-marketing and online search. Advertisers are becoming increasingly interested in using geographic information to target consumers. This information can go a long way in developing marketing campaigns that have a strong impact on certain demographics. Koozoo may be able to help revolutionize geo-marketing by tapping into consumers to provide their geographic information in the form of videos.

Platform turns smart phones into live streaming devices

Koozoo aims to provide live video information to consumers, which is produced by consumers themselves. In a sense,  the company is working to develop a platform where people can provide geographic information in a very dynamic fashion. This information could be something simple, such as the length of a line at a local restaurant, or more complex, such as whether a particular store is open and what deals they are offering that day.

Video feed could provide information on local stores and other attractions

The Koozoo platform can turn a smart phone into a live video feed, with the approval of their owners, of course. The idea is that consumers can use the platform to provide access to visual information that could influence traffic to physical locations, such as restaurants, stores, and beaches. This information can be freely accessed through a mobile application, which will display a live video feed. Koozoo users can turn off the streaming service whenever they choose. If Koozoo can establish an extensive network, it may be able to provide constant video information to consumers at all times of the day.

Advertisers could benefit from Koozoo

Geo-marketing is not exactly a new concept to the world of advertising. Marketers have long used geographic information to target consumers, but the tools they have access to are beginning to evolve with the advance of technology. Koozoo’s service is not designed solely with marketers in mind, but advertisers could stand to benefit from the platform if it proves popular among consumers and other early adopters.