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Author: Dan Gendro

Roblox Studio enters the mobile gaming space

Dan Gendro | December 30, 2012

Roblox Studio takes aim at the mobile sector

Roblox Studio, a small game developer, has garnered a significant amount of attention and success through its kid-friendly online game called Roblox. The game allows players to create their own content in the same vein as Minecraft, though with more advanced visuals. Roblox Studio has recently launched a free, mobile version of its game that can be played on the iOS platform. Roblox Studio believes that mobile gaming is taking off in a very significant way, especially among a young audience, which is the developer’s primary demographic.

Game garners acclaim for cross-platform capabilities

Roblox offers a wide variety of online gaming elements, such as community interaction and a thriving virtual economy, as well as intensely creative elements. The game has been praised for its ability to provide players with a wide range of tools to bring their ideas to life. One of the most acclaimed features of the game is the fact that players are playing with people on other platforms, such as Macs, PCs, and now mobile devices.

Tablet proves more friendly for mobile gamers

Transitioning into the mobile gaming space has been relatively easy for Roblox Studio. The vast majority of the code used for Roblox can be used in a mobile application, so developers only had to worry about optimizing the game for play on a mobile device, such as the iPad or iPhone. Roblox Studio found that tablet devices are more accommodating to the features of the game as the platform allows for more control.

Roblox Studio expected to find success in the mobile space

Roblox Studio is one of several development companies that has adopted a strong interest in the mobile gaming space. Several of these developers have found significant success in engaging mobile consumers with gaming applications. The Roblox mobile game has already garnered a strong following, and the game is expected to continue attracting young gamers well into the future. Roblox Studio has managed to avoid some of the controversy that has surrounded the mobile gaming space in regards to the privacy of young gamers.

SocialVibe teams with Placecast to launch ambitious new marketing solution

Dan Gendro | December 27, 2012

SocialVibe and Placecast introduce marketing solution for retailers

SocialVibe, a digital advertising firm, has announced that it has teamed with Placecast, a location-based marketing provider, in order to launch a new marketing solution for the retail industry. The campaign will feature in-app advertisements in a mobile game that could help retail brands reach a new demographic of mobile consumers. The idea is simple: The mobile game associated with the campaign would encourage consumers to interact with advertisements from retailers. Interacting with these in-app advertisements would reward consumers with in-game points and other benefits.

Duo combines gaming with location-based marketing

The solution from SocialVibe and Placecast is being put to use by Best Buy in a new marketing campaign with mobile gaming and location-based marketing at its core. Through the use of a mobile gaming application that is associated with the SocialVibe and Placecast campaign, Best Buy customers will be receive a variety of in-app advertisements while they are playing their mobile game. Interacting with the advertisement and opting into a marketing program will net consumers with rewards in the mobile game as well as special offers from Best Buy and any other retailer participating in the game.

Location-based marketing may be enhanced through mobile gaming

The advertisements that consumers will see in the game are meant to make use of geographic information to appeal to specific demographics. The mobile game will use technology and methods developed by both SocialVibe and Placecast in order to accomplish this feat. Location-based marketing has been very effective in the past and may be able to be enhanced through mobile gaming.

Best Buy campaign to run through December

SocialVibe has been leveraging location-based marketing in the social gaming space since 2007. The company has a wealth of experience in this field, which may be attractive to a wide variety of retailers. The Best Buy campaign will run throughout December, giving shopper ample time to experience the campaign during the holiday shopping season.