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Author: Dan Gendro

Mobile marketing nets Facebook more attention from investors

Dan Gendro | January 30, 2013

Facebook generates hype with focus on mobile marketing

Facebook is expected to report in full 2012 earnings by the end of January, which is likely to have investors paying close attention to the social networking company. Facebook went public in 2012, but experienced lackluster participation from investors, who were unwilling to meet the company’s own predictions of its share price. Investors are likely to be interested in the mobile advertising efforts that Facebook has been making in recent months. The company’s focus on mobile marketing may help rekindle the interest investors had in Facebook once upon a time.

Facebook adopts more aggressive stance in mobile space

Facebook has been introducing a multitude of new features in recent months. Many of these features are designed to make the social network easier to use by consumers. A significant portion of features have been added to benefit companies and advertisers looking to connect with these consumers. Mobile marketing has been one of the key focuses of Facebook in this endeavor, and the social network has been providing advertisers with better tools to engage their audiences.

Graph Search may be a major victory for Facebook

Earlier this month, Facebook introduced a new search function that opened the gateway for location-based services and better targeting of consumers for advertisers. The Facebook Graph Search, as it is called, allows marketers to make use of keywords to find promising demographics on the social network. These advertisers can then find out where these consumers live, what they like, and make use of other information that could be vital to the development of an engaging mobile marketing campaign.

Third quarter reports show that mobile focus has benefitted Facebook

Mobile marketing is expected to help Facebook see some growth. Thus far, Facebook’s focus on the mobile space has yielded significant benefits, with the company’s shares registering an increase of 35% in the third quarter of 2012. Whether the fourth quarter will produce similar results has yet to be seen, but investors are likely to pay close attention to the company’s future mobile marketing efforts, as long as Facebook can continue seeing progress therein.

Mobile security platform introduced by Fujitsu

Dan Gendro | January 29, 2013

Fujitsu takes on the growing problem of mobile security

Mobile security has become a major issue for consumers all over the world. As more people engage in things like mobile commerce and mobile marketing, they are becoming prime targets for hackers and malicious groups bent on exploiting financial and personal information. To combat the growing concerns that are emerging in the mobile security world, new solutions are being developed and released at a rapid pace. Fujitsu Laboratories, a leading developer of IT products and services, is one of the companies responsible for a new generation of mobile security solutions.

New security platform in development

Fujitsu has announced the development of a new security platform for smart phones, called the Mobile Enterprise Application Platform. The platform is being designed specifically to protect corporate data, but may eventually become a widely used tool throughout the mobile market. One of the things that has garnered Fujitsu’s new platform a great deal of attention is the fact that it is HTML 5-based. The platform also incorporates cloud computing, creating what Fujitsu believes to be a highly secure system.

Platform provides access to HTML 5 applications

The platform connects a smart phone to a cloud-based computer server, which provides users with access to a wide variety of corporate applications, such as email, sales databases, and customer information, all as HTML 5 applications. These applications are available for all smart phones because they are based on HTML 5 rather than the programming languages exclusive to the iOS and Android platforms. The cloud network encrypts the information that users access, thereby creating an extra layer of security.

Cloud network protected by strict security features

The platform also imposes a variety of security measures on a mobile device while it is connected to the cloud network. When a device makes the connection, for example, the platform will deactivate the device’s camera and prohibit a user from taking pictures of the screen through their device’s internal services. The platform also restricts Internet access to avoid the possibility of visiting malicious websites or downloading malware. Once the connection with the cloud network is severed, however, the device becomes from off these restrictions.