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Author: Dan Gendro

Mobile commerce revolutionizing retail

Dan Gendro | February 8, 2013

Mobile commerce begins to reshape the retail industry

When mobile commerce first began showing promise in the mid 2000’s, retailers were very leery of the concept and all but shunned its existence. Much of the retail industry has been slow to warm to the notion of mobile commerce, only paying it serious attention as recently as 2010. Now, however, it has become a difficult task to find a retailer that does not support mobile commerce in some way, and this once shunned phenomenon is beginning to revolutionize the entire industry.

conScore sees major potential in smart phones

There are a vast multitude of market research studies that show that mobile technology has come to play a dominant role in the lives of consumers, especially where shopping is involved. According to comScore, a leading market research firm, smart phones are becoming the medium of choice when it comes to mobile technology, with such devices account for 63% of all mobile devices owned by consumers. These consumers are becoming increasingly interested in using their smart phones to purchase products.

Amazon establishes leadership in mobile commerce due to early adoption

Companies that adopted a strong focus on the mobile space early on have become very powerful in the realm of mobile commerce today. Amazon, for instance, is currently one of the leading powers in the mobile commerce and e-commerce worlds. Amazon’s site registers more than 5 million unique visits every day, the majority of which are also tied to purchases made from a mobile device. comScore notes that mobile search has also come to play a major role in the evolution of the retail industry and its reach to consumers, especially as more people use their mobile devices to browse the Internet.

Mobile devices represent promising opportunities for retailers

According to comScore, an average of 5.7 million smart phone users made online purchases between May and July of 2012. Approximately 13% of these consumers made purchases greater than $250, while the major spent well more than $40 on products they were interested in. eBay is another company that has seen the evolution of the retail industry through mobile commerce, claiming that mobile devices are the equivalent to consumers carrying an entire department store with them wherever they go. According to eBay, these consumers check their mobile devices approximately 40 times a day, giving retailers 40 unique opportunities to engage these consumers on a daily basis.

Mobile games may spell the fall of consoles

Dan Gendro | February 6, 2013

Mobile games gain momentum while consoles begin to lose traction

A storm is brewing in the game industry and everything may come down to a fight between mobile games and consoles. Mobile games have become one of the most favored pastimes that consumers around the world can universally agree upon. The market for mobile games is massive and growing seemingly every day, whereas consoles are beginning to feel the sting of being confined to old technology and their lack of mobility. As the next generation of console gaming approaches, whether consoles will be able to compete with mobile games over the next decade is uncertain.m

Consoles may need to compete with mobile platforms in the future

The future of consoles looks relatively promising, despite the lack of concrete information being released by console titans Microsoft and Sony. Last year, Nintendo releases its highly anticipated WiiU, which features mobile gaming elements and some NFC technology support. Despite some criticisms, the WiiU was generally well received, but consumers have continued to show their preference for mobile games. Both Microsoft and Sony has plans to incorporate mobile gaming elements into their upcoming Xbox 720 and Playstation 4 consoles respectively.

Analysis suggests that 67% of all time spent on mobile devices is devoted to gaming

According to analysis conducted by the Pew Research Center, as well as other groups, approximately 60% of all smart phone and tablet users participate in mobile games. The firm also suggests that 67% of all time spend using a mobile device is devoted to playing mobile games. The traction that these games seem to have among consumers is somewhat higher than that seen with traditional consoles. Many of the tablets on the market today also boast of capabilities that verge on those seen in consoles. While consoles still hold the advantage in terms of technology, tablets are quickly catching up.

Next generation consoles may provide more stability in the game industry

The future of console gaming may hinge on the performance of the Xbox 720 and Playstation 4. That future is somewhat uncertain at present due to the fact that both Microsoft and Sony have very strong interests in the realm of mobile games. Next generation consoles are expected to be well received by gamers around the world, but these same gamers have yet to show any inclination in abandoning mobile games in favor of consoles.