Report sheds light on the evolution of the Internet and mobile commerce
comScore, a leading Internet analytics company, has released the latest edition of its annual report detailing emerging Internet Trends. The 2013 U.S. Digital Future in Focus report sheds light on how the Internet is changing and how these changes are affecting the way it is used by consumers. Notably, the Internet is becoming more mobile, due to the widespread proliferation of smartphones and tablets, as well as the expanding availability of high-speed mobile networks that facilitate a constant connection to the Internet. Mobile commerce is also featured in the new report.
Consumers beginning to favor mobile search
According to comScore, consumer search behavior is changing. General purpose search engine queries declined by 3% from 2011 to 2012, with the number of consumers moving toward vertical search sites and mobile search applications growing. Consumers are becoming more direct with their searches, as well, focusing on things that are more specific to their interests, such as finding restaurants that serve a particular type of food rather than just restaurants in general.
Mobile everything is becoming more important
The report shows that the mobile Internet is becoming more important. Smartphones now outnumber feature phones for the first time in the history of mobile technology. Digital media is beginning to migrate away from favoring desktop computers to catering to the needs of mobile consumers. Online companies are beginning to address the demands of mobile consumers by providing them with mobile commerce services, engaging them in mobile marketing campaigns, and providing them access to new applications that make it easier to find the products and information they are interested in.
Mobile commerce adoption is accelerating
The report highlights the growing interest consumers are showing in mobile commerce as well. The concept of mobile commerce has proven attractive for many because of the convenience it conveys. comScore notes that the adoption of mobile commerce is accelerating and may soon come to dominate the mobile space. The report also suggests that mobile commerce will have a profound impact on traditional brick-and-mortar stores in the future as consumers begin to favor online shopping.
Qualcomm sets sights on next generation mobile games with new chipset
Mobile games are becoming a very competitive field, but this competition is not exclusive to developers. Chip makers have begun battling each other to establish dominance in the mobile space, offering high-tech chipsets that are capable of supporting more powerful mobile games to mobile device developers. Qualcomm is one such company and has been bolstering its development team in order to test new processing chips that are designed to provide developers of mobile games more options than ever before.
Mobile games have establish a powerful presence in the game industry
Qualcomm has taken a strong interest in mobile games, largely due to the success that these games have seen through the advent on smartphones and tablets. Mobile games are more than entertainment applications for the masses, they represent a very lucrative market that has proven to be very profitable for companies like Apple and Google, as well as the developers of these games. The game industry is beginning to take advantage of advances in technology to produce titles that boast of high resolution, high complexity graphics and Qualcomm is positioning itself to become the chipmaker of choice when it comes to mobile games.
New chipset will open up new opportunities for developers
According to Qualcomm, its new chipset will open up a new world of opportunities for the developers of mobile games. The chipset will allow these games to break the traditional boundaries that have kept mobile gaming in the realm of gimmickry for years. Better quality graphics, more complex game design, and better performance will be available through the chipset, allowing gamers to experience titles that could be comparable to those seen on traditional console systems.
Qualcomm aims to address concerns of cost
Making a high performance chipset that is capable of accomplishing Qualcomm’s goal of becoming a dominating force in the mobile market has many implications, the most significant of which is cost. Developing such a chipset is not an inexpensive endeavor, and the costs associated with development tend to trickle down to consumers as mobile devices are priced to ensure device makers are able to generate a profit. Qualcomm is well aware of this potential problem and is also developing several low-cost chipsets that offer some of the processing power of their latest model in the hopes of ensuring that mobile devices do not become too expensive for consumers to purchase.
