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Author: Dan Gendro

Wal-Mart to take a swing at mobile commerce

Dan Gendro | March 28, 2013

Wal-Mart has high hopes for mobile commerce

Wal-Mart is already considered the world’s largest retailer, but the company is eager to solidify its place as such by providing services that it claims no other retailer will be able to match. The retailer has plans to combine its 10,000 stores and 10 global e-commerce websites in order to develop a new platform that the company believes is more suitable for the modern consumer. The initiative is meant to make Wal-Mart the most powerful online retailer in the world and mobile commerce may be able to help the company achieve this goal.

Consumers begin to favor mobile commerce over traditional commerce

Mobile commerce has grown to become a very attractive concept throughout the world. The idea that a mobile devices, whether it be a smartphone or tablet, can be used to purchase goods or pay for services has become very alluring to consumers. This idea means that these people would not have to worry about physical currencies and could make a purchase with little more than a wave of their device or a tap of their finger. The convenience of mobile commerce is one of its most attractive features, especially to those that rely heavily on their mobile devices, and Wal-Mart believes that mobile commerce could help it dominate the online world.

Retailer to launch new initiative this summer

Wal-Mart has announced a plan to launch a pilot project this summer. This project involves allowing consumers to purchase products online and retrieve these products from lockers in physical Wal-Mart stores. This is similar to an initiative that was launched by Wal-Mart’s primary competitor, Amazon, where the online retailer would deliver purchased products to stores so that they could be picked up at a convenient time for consumers. This particular service will be somewhat accommodating to mobile consumers as the service will be optimized for use on mobile devices.

Retailer to update e-commerce platforms

Wal-Mart also has plans to renovate its e-commerce structure. Currently, the company’s online retail presence is based on old technological platforms. Many of these platforms are simply not designed to accommodate mobile traffic. As such, these platforms are often linked to poor performance on mobile devices. In an effort to better accommodate mobile commerce, Wal-Mart has plans to upgrade its e-commerce platforms.

Warner Bros set sights on mobile games

Dan Gendro | March 26, 2013

Mobile games attract the interest of Warner

Warner Bros, one of the largest entertainment studios in the world, currently holds a modest interest in the game industry. The company’s Warner Bros Interactive division is responsible for some of the most well-loved titles within the industry, including Batman: Arkham Asylum and the upcoming Injustice: Gods Among Us. The game industry has been growing more appealing to Warner Bros in recent years, and the studio has decided that it will be venturing into the realm of mobile games.

New mobile games studio launched by Warner Bros

Warner Bros has announced that it will be setting up a new mobile games studio in San Francisco, California. The studio will focus on the development and publishing of free-to-play mobile games. Many of these games are expected to have some social features that will tie into popular networks like Facebook and Twitter. Warner Bros has taken note of the rising popularity of mobile games as well as their lucrative nature. The studio expects to see success in its latest venture, which may help the company establish a stronger presence in the game industry.

Mobile games becoming increasingly popular with gamers

The game industry is growing increasingly focused on the mobile space. While traditional console games are not losing a large degree of favor among consumers, more people are becoming inclined to play games from their smartphones or tablets rather than consoles. This is largely due to the convenient nature of mobile games. Many consumers favor mobile games because they can be played anywhere and at any time, unlike console games.

In-app purchases present strong monetization opportunities

Developers have shown strong interest in mobile games because of their ability to reach a massive audience. These games are also powerful platforms for in-app purchases and mobile advertisements, both of which hold strong monetization potential for developers. Consumers have shown that they are willing to participate in in-app purchases and marketing campaigns as long as they provide some benefit to the gaming experience.