Author: Dan Gendro

Privacy a growing concern in mobile payments field

| April 24, 2013

Mobile Payments privacyPersonal data and how it is collected to cause problems for mobile payments

Data is extremely valuable in the mobile world. There are many kinds of data that can be considered valuable, from sales figures to marketing engagement, but the most important data in the mobile space is a consumer’s personal information. Typically, this information is considered private in the physical world, but is available in abundance online. Mobile payments, marketing, games, and a vast multitude of other mobile-centric activities collect this personal information for one purpose or another. Privacy is quickly becoming one of the most significant issues facing mobile consumers today.

Survey highlights consumer attitude concerning privacy

MEF, a global trade association, has released a new report entitled “Global Privacy Survey 2013.” The report highlights the attitude that consumers have regarding privacy and how their personal information may be being used in the mobile space. Data has helped the mobile world becomes more defined, providing developers with ways to create new, more intuitive mobile applications. Usually, these applications can either be purchased or attained for free, but a growing number of applications, especially those involving mobile payments, are beginning to exchange services for the acquisition of personal information.

Most consumers want to know how their data is being used

According to the survey, only 37% of consumers feel comfortable with sharing personal data with a mobile application. The majority of consumers consider knowing what kind of information an application is collecting to be important and 71% of consumers want to know how their information is being used. It is common for personal information to be sold to advertisers so that more targeted marketing campaigns can be fashioned. Mobile applications are not expressly required to inform consumers that their personal data is being collected in many countries around the world.

Mobile payments may not thrive if privacy is not addressed

Privacy is a major concern where mobile payments are concerned. Mobile commerce involves the trafficking of a consumer’s financial information, which, if stolen, can be exploited and cause significant monetary damage to a consumer. Mobile payments are becoming very popular among consumers, but if mobile commerce applications cannot become more secure, they may not have a future with consumers.

Amazon unveils Anonymous mobile payments

| April 22, 2013

Amazon mobile paymentsAmazon looks to make mobile payments more secure

Amazon has been a leading online retailer for several years now, but that does not mean that it is not constantly on the lookout to break new ground. The retailer has recently begun growing more aggressive on the matter of mobile payments, noting that a large portion of consumers shop with their smartphones and tablets. Amazon is eager to embrace these consumers by providing them with comprehensive mobile commerce services and has plans to introduce a new system that will help make mobile payments more secure.

Amazon awarded mobile payments patent

Amazon has been awarded a new patent from the U.S. Patent and Trademark Office for what it calls an “Anonymous mobile payments” system. According to the patent, the system is designed to allow consumers to pay for products using their mobile device, but these consumers will not have to reveal any personal information to those they are purchasing from. Amazon believes that this will provide consumers with a degree of security is largely absent from the current mobile commerce climate.

Security continues to be a major issue in the mobile commerce field

Security is a major concern that many people have when it comes to mobile payments. Protecting a consumers financial information has become a top priority for companies engaging in the mobile commerce field, and several companies have successfully developed mobile commerce platforms that provide a high level of protection. Amazon, however, claims that anonymity offers the best level of peer-to-peer protection, claiming that its system is ideally suited for a digital economy where consumers often sell goods to one another.

Anonymity proves important to consumers online

Anonymity has become a very popular trend on the Internet. Keeping personal information private has been an issue for many consumers over the past few years. Facebook, as well as other social networks, received a great deal of criticism due to their lackluster privacy features, allowing users’ personal information to be accessed easily. In mobile payments, privacy is a much more significant concern and Amazon is poised to address the issue as aggressively as possible.