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Author: Dan Gendro

Trustwave introduces new mobile security practice

Dan Gendro | May 7, 2013

Mobile security practice launched by Trustwave

Trustwave, a company specializing in network data and security solutions for businesses, has introduces a new mobile security practice designed to help enterprises embrace the concept of bring-your-own-device (BYOD). As the world becomes more acclimated to mobile technology, workers are beginning to make use of their mobile devices more frequently. Enterprises are beginning to see their employees use smartphones and tablets to conduct business, increasing the need for mobile security solutions that account for the BYOD trend.

Practice to help enterprises become more secure

The new practice from Trustwave offers compliance and risk services that are meant to make mobile devices more secure. It also offers a technology suite that provides enterprises with the solutions they need to make their data networks more secure and guard against the loss or exploitation of data. The practice also makes Trustwave’s SpiderLabs services available. SpiderLabs was developed by a dedicated team of ethical hackers and it is designed to expose the threats that exist in mobile devices and other systems.

Businesses growing more concerned over mobile security

People have become inseparable from their mobile devices, a fact that has caused some concern in the world of business. Because a growing number of people are beginning to conduct business on their mobile devices, the need for more comprehensive mobile security is becoming a serious issue. If businesses are not prepared to tackle the issues that exist in mobile security, they may find themselves exposed to dangerous risks and could become an ideal target for hackers and other malicious parties.

Digital threats gaining more attention in business

While mobile technology has proven to be a boon for many people, it has also exposed them to the risks that have long existed in the digital realm. These risks are not new, having been around since the inception of the Internet. Only recently have serious efforts been made to make mobile devices more secure against these threats, however, and mobile security is slowing gaining prominence within the world of business.

Mobile commerce continues to see explosive growth

Dan Gendro | May 5, 2013

Mobile commerce is showing no signs of slowing down

The explosive growth of mobile commerce has yet to show any signs of slowing down. Retailers and other companies are beginning to take mobile commerce very seriously, investing in this burgeoning industry and introducing new mobile shopping services to consumers. While mobile commerce has attracted a great deal of attention, many brands and retailers are still wondering how to take advantage of the aggressive growth being seen in the sector.

Critical mass of mobile consumers contributes to growth

A new report from BI Intelligence attempts to highlight the most significant reasons why mobile commerce is growing so quickly. The report suggests that one of the most prominent of these reasons is the critical mass of mobile consumers. Mobile devices are more available today than they have ever been in the past, which means that more consumers are purchasing and using such devices. The advent of mobile technology has lead to the emergence of new games and other forms of entertainment and productivity, but it has also sparked a shift in commerce.

Experimentation in marketing helps attract more consumer attention

Another factor contributing to the growth of mobile commerce is brands and retailers experimenting with mobile trends. These groups are beginning to put product catalogs and digital coupons to use in order to attract consumers to their e-commerce initiatives. These initiatives have proven somewhat popular among those with mobile devices, and many of them have demanded the ability to purchase products using these devices rather than traditional computers.

Young consumers may be a boon for mobile commerce

According to BI Intelligence, demographics are playing a big role in the growth of mobile commerce. The firm suggests that nearly 50% of those between the ages of 12 and 17 use their smartphones as their primary Internet device. These young consumers are regularly browsing the Internet and have proven themselves to be susceptible to advertisements and other marketing campaigns designed to attract them to e-commerce sites.