Author: Dan Gendro

Coupons help power growth of mobile commerce

| May 26, 2013

Mobile commerce sees growth through coupons

Mobile commerce is seeing aggressive expansion throughout the world. This explosive growth is due to various factors, some of which are more mundane than others. One of the factors driving the growth of mobile commerce is the use of mobile coupons. These coupons are specifically designed for consumers with mobile devices, providing them with a way to save on products they enjoy in a convenient manner. The coupons are also powerful marketing tools and have succeeded in drawing more attention to mobile commerce in various sectors.

Report highlights value of mobile coupons

A new report from BI Intelligence, a leading market research firm, sheds some light on why mobile coupons are contributing to the growth of mobile commerce. The report suggests that these coupons are helping drive traffic to online stores and physical stores alike. Coupons that can be redeemed at physical stores have been especially popular with consumers and have proven to be an effective way to draw consumers into these stores rather than allowing them to linger online.

Coupons could be an effective data collection toolMobile Commerce Coupons

Beyond the financial aspects of mobile coupons is the data that these tools acquire. When these coupons are used, they are able to collect information from consumers, which is quite valuable for the businesses behind the coupons. This data can be used to develop more engaging marketing campaigns or create more effective mobile commerce services. For some companies, this information has helped drive yet more traffic to physical stores.

Coupons supply incentive to mobile commerce

Mobile coupons have helped create more familiarity between consumers and mobile commerce. The coupons have also provided consumers with a reason to actually participate in mobile commerce. Consumers often only need a modest incentive to embrace something new and mobile coupons have been able to provide a way for consumers to justify mobile payments to some degree.

Square reaches new heights with mobile payments

| May 23, 2013

Mobile payments company shows promising growth

Mobile payments have been gaining speed around the world, appealing most to an emerging generation of consumers that have become tethered to smartphones and tablets. Square has focused on making mobile payments as universal as possible, forgoing the use of NFC technology that has formed much of the backbone of the mobile commerce space over the past few years. The company has seen major progress in its efforts to establish itself as a leading mobile payments platform and has managed to reach a new milestone in the payments it processes.

Square traffics $15 billion in annual payments

Square has announced that it now processes more than $15 billion in mobile payments annually, which roughly calculates to $41 million in payment volume every day. As mobile commerce has become more popular among consumers, Square has managed to establish itself as one of the favored mobile payments platforms among businesses interested in engaging these consumers. Square receives a 2.75% fee on all mobile transactions, much of which is portioned out to the vSquare Mobile Paymentsarious financial firms, such as Visa and MasterCard, which support the payment platform. Even in dolling out payments to these firms, Square manages to keep an estimated $413 million in annual revenue.

Square Stand could be a boon for many companies

The announcement comes on the heels of the launch of Square Stand, a point-of-sale system that is designed to be used with an iPad. The Square Stand can process mobile payments, but also acts as a traditional payment terminal, accepting payments made through most major credit and debit cards. Square believes that its new point-of-sale system can be very beneficial for companies that are interested in engaging consumers in a new way.

Starbucks thrives through partnership with Square

Square’s announcement concerning its annual mobile payments transactions does not include its partnership with Starbucks. The two companies partnered this year in order for Starbucks to reach out to mobile consumers. Starbucks itself has seen impressive growth through its mobile commerce initiative and continues to put a great deal of focus on engaging consumers on this level.