The firm has released its data indicating that the rate in the United States broke the 60 percent mark last quarter.
comScore just released its latest technology news data on Friday, which has identified the latest penetration and other trends in the mobile world, using data as recent as the end of July.
As of the close of July 2013, there was a considerable growth in smartphone popularity in the U.S.
The latest mobile technology news trends up until the last quarter have shown that the penetration rate of smartphones in the United States has now broken the 60 percent mark. The details of the report from comScore showed that the leading manufacturer of smartphones in the U.S. is still Apple.
The technology news data showed that Apple is maintaining a hold of 40 percent OEM market share.
At the same time, while Apple may be the single smartphone device manufacturer leading the way, it is Android that is making the technology news as the most popular smartphone platform, not Apple’s proprietary iOS. Android’s lead is considerable, as it holds an estimated 52 percent of the platform market share.
As a result of this, it didn’t come as a surprise to very many people that Google Sites were once again the leaders in that category of technology news, last quarter, as they have in the previous quarters.
The comScore report stated that “Google Sites ranked as the top web property on smartphones, reaching 92.6 percent of the mobile media audience (mobile browsing and app usage).” Their technology news went on to say that this was “followed by Facebook (86.3 percent), Yahoo! Sites (81.7 percent) and Amazon Sites (66.8 percent).”
When all was said and done, the comScore data estimated that during the surveyed period, there were 143.3 million people in the United States who owned smartphones. The estimated penetration rate which is now believed to be greater than 60 percent would indicate that there has been an increase of a considerable 3 percent since April 2013. This clearly indicates that these devices are making rapid headway within the United States, and that the growth will continue.
This new digital passport is designed to provide amusement for travelers as they kill time.
Blippar has just unveiled the latest augmented reality offering in its lineup, which is made up of a digital passport that is designed specifically for travelers who need to be kept amused throughout their long and otherwise boring journeys.
Specifically geared toward children, the hope is to keep stress levels down for parents on trips.
While traveling, many parents experience high stress and anxiety levels in attempting to keep their children entertained. The augmented reality passport from Blippar is meant to help to improve that situation and make family trips far more pleasant.
The augmented reality passport allows users to view “blips” that can keep them entertained.
When kids use the augmented reality app with their British passports, travelers will be able to watch a three dimensional plane appear to take off from the document. They can then tap the plane in order to navigate a number of different games that are inspired by vacation themes. Beyond games, it also features helpful tools such as checklists for packing.
The augmented reality passport also offers common phrase guides in French, Italian, Spanish, and Croatian, along with their phonetic pronunciations. This allows the experience to be not only fun and interesting for the traveling children, but also helpful and educational.
The Blippar CMO, Jess Butcher, explained that “With 14 million UK holidaymakers expected to go abroad this summer, we wanted to create something fun, informative and engaging that any person travelling abroad could use.” She also added that children are frequently bored when they need to sit around waiting in places such as airports, so the company wanted to come up with something that would allow families to focus on enjoying their vacations together, instead of being stressed and anxious because of rangy kids who aren’t being adequately simulated.
Only the front cover of any passport needs to be “blipped” in order to access the augmented reality features and provide travelers with an interactive travel experience that the children can enjoy. The app works for Android and iOS devices.
