Category: Augmented Reality Technology

Augmented reality headset may still be five years away for Microsoft

The HoloLens has made it into the headlines quite regularly but may not be available for half a decade.

There are a growing number of entrants making their way into the augmented reality headset realm, but despite the increasingly large number of devices, this category remains quite small, is far from mainstream, and most will admit that the devices themselves have not quite reached the point in which the average user will be using them.

Microsoft appears to be no exception to this trend as their HoloLens now looks to be half a decade away.

The augmented reality head mounted display (HMD) called the Microsoft HoloLens is “really a five-year journey,” said Satya Nadella, the CEO of the company when speaking at the Dreamforce customer conference from Salesforce, last week. Despite the fact that HoloLens is soon to be rolled out on a very slow and gradual basis within certain specific industries. This will be the first slow step that will occur well before consumers ever see it on their own market shelves. This will give the company the opportunity to test the headset before attempting to appeal to the average consumer.

These augmented reality glasses were also supposed to head to space, but were blown up in an explosion this summer.

Microsoft - Augmented RealityStill, the HoloLens is among the products that has generated the most excitement for the company over the last while, as the demos have been quite successful until now. The headset uses AR technology to superimpose digital images over top of the view of the real world. The wearer can interact with those digital images while still being able to see what is going on around him or her.

Despite the fact that this kind of AR technology requires a considerable amount of computing power, Microsoft is determined to make it possible for the HoloLens to function without having to be paired with a computer.

At the same time, packing all that computing power – in the form of sensors, processors, and other gadgets – into what is essentially a pair of glasses (that are attractive enough that a consumer will wear them) is the primary challenge being faced. Because of this, it will require more time before these augmented reality gadgets are finished.

Mobile (Augmented Reality) AR market in China 2015 to grow at a CAGR of 109.74% by 2019: Market Research Store

About Mobile AR

AR technology blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision and provide relevant information about objects in the real world. Mobile AR market in China to grow at a CAGR of 109.74% over the period 2014-2019. It allows the user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

According to the latest report, shipments of smartphones and tablets in China are expected to reach 730 million units in the next five years. Several vendors are seeking to tap into the augmented reality market in China to capitalize on this strong growth.

Read Full Report @ http://www.marketresearchstore.com/report/mobile-augmented-reality-market-in-china-2015-2019-14080

“The growing interest of Chinese consumers in new technology has prompted augmented reality vendors to develop mobile apps for this booming market,”.

The new report also emphasizes crowdfunding, which is expected to be a common venue for augmented reality vendors to raise funds for their projects over the next four years. Crowdfunding not only increases awareness among potential customers, but also encourages new vendors to enter the market, thus increasing the competition and reducing device prices.

“Crowdfunding allows vendors to anticipate the demand for their products, directly communicate with potential buyers and involve them in product development,”

Covered in this Report

This report covers the present scenario and the growth prospects of the mobile AR market in China for the period 2015–2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile AR market in China including AR engine, AR software applications, and AR hardware. In addition, the report discusses the major drivers that influence the growth of the mobile AR market in China. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

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Key Vendors

• Augmented Pixels
• Aurasma
• Blippar
• Catchoom
• Infinity AR
• Metaio
• Qualcomm
• Total Immersion
• Wikitude
• Zappar

Important Questions Answered in report:-

What will the expected Compound Annual Growth Rate For “Mobile Augmented Reality Market in China”?
What will the Mobile Augmented Reality Market in China size be in 2019?
What is driving this market?
What are the challenges related to Mobile Augmented Reality Market in China growth?
What are the key market trends?
Who are the key vendors in Mobile Augmented Reality Market in China area?
What are the market opportunities?
What are the strengths as well as weaknesses of the key vendors?
Which are the threats faced by the key vendors?