Metaio brings new updates to SDK, showing off new technologies and techniques for developers
Metaio, one of the world’s leading developers of augmented reality technology, has introduced a new update to its SDK. The company’s development kit has become rampantly popular with software developers interested in making use of augmented reality and introducing this technology into applications. As augmented reality becomes more popular, Metaio is looking to ensure that its SDK retains a high place in the affections of developers around the world. As such, the company has introduced a variety of new features to the platform.
Platform includes new SLAM technology
Metaio has introduced an updated SDK powered by a new iteration of its Augmented Reality Experience Language (AREL). This language provides for more dynamic control of augmented reality components during development stages. The new SDK also includes an updated Metaio Creator platform, an augmented reality desktop publishing tool for users with limited technical experience. Advanced camera technologies are also included in the new SDK, along with support of Simultaneous Localization and Mapping (SLAM) technology.
SLAM allows mapping of large physical space
Metaio has produced a number of videos to demonstrate the capabilities of the updated SDK. Metaio has taken time to focus on the new SLAM techniques used by the SDK to improve mapping and produce more robust augmented reality experiences. This new technology allows the Metaio SDK to produce augmented reality content on large physical spaces, providing more flexibility for developers that want to stretch the boundaries of the technology.
New SDK may help push the boundaries of augmented reality
With the updates SDK, Metaio believes developers will have a better time creating high quality and immersive augmented reality experiences. Metaio continues to be a powerful name in the augmented reality business, service as a platform for dynamic digital content and showing that augmented reality can become much more than a novelty technology that is used only in advertising or gaming.
Heat launches new augmented reality initiative to enthrall tech-savvy readers
British entertainment magazine Heat has launched an augmented reality competition that tasks readers to scan British currency for a chance to win even more British currency. The competition was developed alongside Engine Creative, a digital advertising and marketing agency, and will coincide with Heat’s 2012 RIchlist segment, which documents the highest grossing celebrities under 30 in the United Kingdom. Readers are being encourage to scan banknotes for a chance to win as much as $700 in cash from the magazine.
Competition gives readers a chance to win money by scanning money
Readers can scan banknotes using the Heat Extra mobile application. When a banknote is scanned, a digital animation will be triggered on their smart phone or similar mobile device. These animations feature some of Britain’s most famous celebrities, such as Harry Styles and acclaimed singer Adele. After the animations have finished playing, consumers will be provided with details on how to enter for a chance to win cash from the magazine. The augmented reality competition will begin when the nest issue of Heat magazine is published on October 23, 2012.
Heat and Engine Creative continue producing digital campaigns
Heat and Engine Creative have been working together for some time now. The duo have created numerous digital campaigns in an attempt to reach out to readers becoming more enthralled with mobile technology. Indeed, Heat has been eager to appeal more to mobile consumers due to the fact that these people are forgoing traditional forms of media, such as magazines. Print may be becoming more unpopular, spurring publications to find ways to engage a generation that is no longer interested in static content. Augmented reality could be the key to capturing the attention of these consumers, as it presents publications with a way to provide dynamic content.
Heat has made use of augmented reality in the past, with the help of Engine Creative. The magazine’s use of the technology has been largely well received by readers, especially those who favor their mobile devices over traditional mediums of entertainment. These consumers have been convinced to purchase physical copies of Heat magazine so as to access the digital content that is embedded within its pages.
