Category: Apps

Stoli’s latest mobile ads “pour you a drink” with cutting edge tech

| November 5, 2015

This helps the brand to provide a more personalized and interactive experience than it could over other channels.

Stoli has now come up with cool new types of mobile ads that work to help encourage consumers to take part in the creation of digital drinks using its products by way of their smartphones.

The idea of the ads is to use touch technology to draw awareness to the brand over mobile devices.

This is meant to provide users with a more intimate experience than is possible over other marketing channels. Moreover these mobile ads appeal to many different senses including touch, sight and sound, as they bring together all those elements. The vodka brand has done this by using haptics in order to make the viewers of the advertisements experience a range of different elements when they see the ads.

For example, the mobile ads vibrate the phone in combination with certain interactive components.

Mobile Ads - Vodka DrinkFor example, when different elements need to be added to the digital cocktail, the phone vibrates. This also occurs while the drink is being “shaken”, that is, when the phone is being shaken.

According to the Stoli Vodka brand director, Russ Pareti, “We’re always looking for new and unique ways to interact and connect with our millennial consumer. Pareti also stated that “We felt like this technology fit really well with our digital short campaign.”

What has yet to be seen is how actual consumers will respond to this type of mobile advertising. There are many haptic elements throughout this marketing strategy and this is quite new and revolutionary in this area. It is unlike most of what else is out there, so it will be interesting to see the consumer response to these new types of advertising. The hope from the team at Stoli is that the more the viewers are engaged through their different senses, the more powerful – and therefore the more effective – these mobile ads will be. The primary issue that will need to be watched with be the vibration feature, which appears quite unexpectedly and which has rarely – if ever – been worked into a smartphone ad in other campaigns.

Mobile security worries exist among consumers using the cloud

| November 4, 2015

According to a recent report, device users aren’t necessarily confident in this form of storage.

Cyber and mobile security and app delivery solutions firm, Radware, has recently released a report called “Mobile Application Security: Consumer Perspectives and Organizational Implications,” in which it was revealed that the cloud isn’t exactly eliciting feelings of confidence from consumers.

Harris Poll conducted the online survey on behalf of Radware and involved the participation of 2,000 American consumers.

The survey was geared toward the opinions of adults in the United States with regards to the mobile security of cloud-based apps and service and the way they’re used. It was determined that it is not uncommon for consumers to be unaware of the fact that many of the mobile apps they use on a regular basis are dependent on the cloud. This means that they are also unaware of the potential threat they face to their personal information if the cloud storage was ever breached.

This lack of understanding of mobile security could be considered troubling simply because it may reduce protection efforts.

Cloud - Mobile SecurityAmong the participants in the study, 67 percent said that they were not using cloud-based mobile apps. That said, applications that use the cloud are rapidly growing in their popularity and usage. At the same time, 87 percent of Americans feel that cloud based apps are at risk of being hacked. Another 58 percent of cloud based service or application users said that they were concerned about the safety of their personal data if those apps or services should ever experience a cyber attack.

According to Radware director of security solutions marketing, Ben Desjardins, “Data breaches and hacks are not only on the rise, they are becoming commonplace.” He added that “At the same time, cloud-based apps are booming, offering convenient ways to expedite and simplify daily needs from ordering a meal to requesting a car with the tap of a finger.”

Desjardins explained that the majority of consumers don’t actually understand their relationship with cloud based applications. Therefore, it will be up to the companies that are working to engage with mobile device users by way of those applications to bear the burden of mobile security education as well as of remediation if they should ever experience a cyber attack in which any personal information could be threatened.