Category: Apps

A study has shed some light on the way that activity differs from one platform to the next.

According to the results of a recent study, there is a considerable difference between the activities of Android device users and those using gadgets based on iOS, in terms of the way a mobile app is installed and used.

This research was focused on the Asian marketplace, where consumers use their devices uniquely in the world.

According to data from the AppsFlyer mobile marketing and analytics firm, consumers in the Asian marketplace employ their smartphones in a different way from consumers elsewhere on the globe. This includes their behaviors for the installation of a mobile app and they way they would use it. That said, the study also pointed out that even within the Asian space, there is a considerable difference in the way those applications are used and installed by Android users and iOS users.

The mobile app research was based on more than 1.1 billion non-organic installations of more than 6,000 applications.

It also took into consideration approximately 5 billion launches of those mobile applications, which occurred between June 1 and December 15, 2015. The goal of the study was to allow marketers – among others – to better comprehend the way in which mobile device users worldwide will install applications and when they will actually be used.

The mobile apps that were considered within this research included those within several different categories, such as games, social, shopping, entertainment, communication, music, travel, business, and others.

Interestingly, while installs were about even throughout the length of an average week, among Android based device users, this was not the case for Apple product users. iPhones and iPads saw the highest number of app installs on Thursdays and Fridays.

In the Asian market, Thursday is the most popular day for consumers to install mobile apps. In fact, install activity increases by an average of 27 percent on Thursday and Friday, when compared to the installs at the start of the week. That said, in North America and Europe, Thursday is considered to be among the least popular for that same purpose.

The auto industry is seeing a notable shift in the way consumers are interacting with companies.

According to data from AAA, there has been a considerable shift in the decision people have been making with regards to car ownership and the use of mobile apps has played an important role in this new trend.

There was a time when nearly all teens got their drivers’ licenses as fast as they could, but this has changed.

Today’s teens are used to having mobile apps available that will help them to get the most out of public transportation. They know when the next bus will arrive and can plan around the train delay because they have an application that has alerted them to this information. Moreover, most cab companies, not to mention ride share programs, have apps that allow them to have a ride drive right up to their door. This has led to a massive change in the auto industry because the urgency to buy a car simply isn’t as strong, anymore.

For those who do get their licenses, many are using mobile apps to rent cars when they need them, instead of buying.

For many people, the excitement of car ownership simply isn’t there, anymore. Cars are expensive, on their own, but the cost of maintaining them has been climbing, insuring them is more expensive than ever, and even parking has become cost-prohibitive in many places. The affordability of fuel isn’t enough to offset the expenses. Moreover, with streets that are continually jammed with cars, the sense of “freedom” isn’t nearly what it used to be.

AAA data shows that, two decades ago, about two out of every teens had a license by the time they turned 18. Currently, that figure has dropped to just over half of teens at that age. The trend started to change in 2010, through the popularity of smartphones and other mobile devices that could use apps to make it easy to grab a ride or rent one, while on the go, as well as to make public transit easier and more convenient to use. Instead of waiting at a bus stop and wondering when it will arrive, you can arrive at the last moment and know you’re on time.

While auto manufacturers have not been unaware of this trend, mobile apps don’t appear to have been helping them as much as they have been supporting the public transport, ride share and rental industries.