Tag: Facebook

Stori may be the next big location-based application

| January 6, 2013

Stori location-based mobile appEntrepreneurs come together to introduce Stori

A small group of entrepreneurs from Colorado Springs, Colorado, have been working on developing a new smart phone application that offers location-based services. The application is billed by the group as being the “Wikipedia for locations.” The application, called Stori, is designed to allow users to post photos, video, and other content to specific locations in order to document their experiences. These experiences can then be accessed by anyone that uses the mobile application.

Stori aims to begin public tests this year

The entrepreneurs — Dan MacFadyen, Justin Lukasavige, Taylor Holmes, and Justin Bergen — founded Stori in order to develop the application, which shares the same name as its developer. The location-based, social media application is expected to begin public testing in late February. Stori currently aims to attract some 600,000 users by the end of 2013. Stori also aims to raise more than $500,000 from angel investors in order to aid in the development process and pay salaries for the development and marketing staff. The project is currently being funded in its entirety by the small group of entrepreneurs that founded it.

Location-based applications gaining ground with consumers

Location-based applications have become widely popular with consumers. Many people have shown interest in using social media platforms to check-in to locations and share their experiences with their friends. Stori may be another way to do this, as it provides people to visit locations and witness the experiences people have had there. In this regard, the video content supported by Stori is likely to be the most successful.

Stori to connect with Google Places and Facebook

Once launched, the Stori application will be connected to the Google Places service. This will enable the application to tap into a vast reserve of location-based information. The application will be able to import and export content to social networking platforms. Users will be able to delay their posts for a certain number of hours for security purposes.

Thailand embraces social media marketing

| December 31, 2012

Social Media Marketing ThailandSocial media marketing used to drive tourism

Social media has grown into a very important aspect of the marketing business. Millions of people all over the world make use of social media in some fashion, whether it be Facebook or some other platform. These platforms have opened up the way for a more dynamic form of marketing, which has been wildly successful among consumers in recent years. Social media marketing can be used for various  endeavors, including marketing campaigns coming from countries themselves.

TAT sets sights on social marketing endeavor

Thailand has launched a campaign through Facebook to boost tourism to the country. The Tourism Authority of Thailand (TAT) has taken a keen interest in social media marketing and is working to engage consumers and show them what the country has to offer, in terms of tourism. TAT has begun focusing on digital platforms in order to engage consumers due to the large number of people that own mobile devices. These consumers have responded well to social media marketing campaigns in the past and TAT believes it can capture the interests of tourists through its new social media marketing efforts.

New policies being formed for TAT

TAT has been formulating new policies and practices in order to better engage mobile consumers and make use of social networking sites. For now, the company is focusing on Facebook and Twitter, but the organization has plans to expand into new channels in the near future. These channels include Instagram, Google+, and Pintrest, all of which are platforms that have garnered a huge following among mobile consumers.

Social media marketing could provide modest economic boost for Thailand

Social media marketing could help drive more tourism to Thailand, thereby boosting local businesses and providing more clout behind this marketing approach. Social media plays a significant role in the lives of millions of people, thus the potential benefits the country could see from engaging these consumers in a dynamic way may be well worth the effort involved.