Tag: Facebook

Mobile gaming investments rekindled

| January 31, 2013

investors mobile gamingInvestors taking a bold move on mobile gaming

For the past several months, investors around the world have been leery of mobile gaming and mobile ventures of all kinds. Many mobile-centric companies have been unable to deliver on their ambitious promises, which has translated into significant losses for several investors. These failures have done little to bolster the confidence investors have in the mobile space, but some of these investors are beginning to show a change of heart. Several parties have begun focusing on the battered mobile gaming and social gaming companies that saw turbulence throughout 2012.

Zynga continues to produce despite fall from grace

Zynga, the former champion of social mobile gaming, fell from grace in 2012.The company’s focus on creating addicting social games that borrowed heavily — at times too heavily — from other popular titles in the game industry eventually lost the favor of consumers. As people began to criticize Zynga, Facebook began to pull back its support of the developer. An exodus of investors had added insult to injury to the former gaming titan, but the developer continued its work.

Investors throw lifeline to Zynga and Glu Mobile

Zynga’s tenacity seems to be attracting the attention of new investors. Shares in the company have risen by 12.5% on Monday, the heaviest day of trading the developer has seen since November. This may be due to the developer’s rekindled focus on producing unique games of high quality for mobile consumers. Zynga is not the only developer that is seeing renewed investor interest. Glu Mobile, a developer that had been seeing trouble akin to that of Zynga, saw its shares spike by 16.5% on Monday.

Mobile gaming continues to be attractive market

Despite the problems some companies have been facing, mobile gaming is still considered a very powerful and lucrative market. Investors, though cautious, have shown that they are willing to take risks on developers that had proven their ability to establish a strong presence in this market in the past. If investor support for Zynga and Glu Mobile continues to grow, the two companies may soon find themselves back on top of the proverbial totem pole of mobile gaming.

Mobile marketing nets Facebook more attention from investors

| January 30, 2013

Facebook mobile marketingFacebook generates hype with focus on mobile marketing

Facebook is expected to report in full 2012 earnings by the end of January, which is likely to have investors paying close attention to the social networking company. Facebook went public in 2012, but experienced lackluster participation from investors, who were unwilling to meet the company’s own predictions of its share price. Investors are likely to be interested in the mobile advertising efforts that Facebook has been making in recent months. The company’s focus on mobile marketing may help rekindle the interest investors had in Facebook once upon a time.

Facebook adopts more aggressive stance in mobile space

Facebook has been introducing a multitude of new features in recent months. Many of these features are designed to make the social network easier to use by consumers. A significant portion of features have been added to benefit companies and advertisers looking to connect with these consumers. Mobile marketing has been one of the key focuses of Facebook in this endeavor, and the social network has been providing advertisers with better tools to engage their audiences.

Graph Search may be a major victory for Facebook

Earlier this month, Facebook introduced a new search function that opened the gateway for location-based services and better targeting of consumers for advertisers. The Facebook Graph Search, as it is called, allows marketers to make use of keywords to find promising demographics on the social network. These advertisers can then find out where these consumers live, what they like, and make use of other information that could be vital to the development of an engaging mobile marketing campaign.

Third quarter reports show that mobile focus has benefitted Facebook

Mobile marketing is expected to help Facebook see some growth. Thus far, Facebook’s focus on the mobile space has yielded significant benefits, with the company’s shares registering an increase of 35% in the third quarter of 2012. Whether the fourth quarter will produce similar results has yet to be seen, but investors are likely to pay close attention to the company’s future mobile marketing efforts, as long as Facebook can continue seeing progress therein.