Layer Logic Brings on Whitlock as Newest Channel Partner

Mason, OH, August 15, 2018 –(– Layer Logic Inc., a company dedicated to making collaboration seamless and spontaneous, announced it has finalized a channel partnership agreement with Whitlock, one of the nation’s leading video collaboration companies, providing strategy, management, technologies and support to the world’s largest and most innovative businesses. Whitlock will offer CoreTouch and the Layer Logic mobile app as part of their collaboration offerings for companies that are incorporating Interactive Flat Panels into their meeting rooms.

CoreTouch is an intelligent appliance that allows users to connect and simultaneously control up to four devices on a single touchscreen display, making the act of sharing content easier and faster than ever before. The Layer Logic mobile app extends the functionality of CoreTouch to any smart device, and can be used in both touch and non-touch monitor room configurations. Using any iOS or Android device, users can select what content they want displayed on the IFP from multiple layout options, plus control, update and manipulate that content back to the source from the app.

“Layer Logic’s solution for connecting multiple sources such as PC’s, Macs, tablet devices, etc. to a single touch interactive display, and then controlling each of those sources from the single monitor is unique,” commented John Bailey, VP of Whitlock. “CoreTouch is the first of its kind, making group collaboration simple when it comes to displaying, sharing and controlling content specific to a source.”

“Whitlock’s commitment to transforming workspaces into amazing experiences is very much aligned with our own philosophy,” commented Rich Reiss, CEO at Layer Logic. “We are very excited about working with the Whitlock team to make this partnership a success.”

To schedule a demonstration of CoreTouch and the Layer Logic app with Whitlock, contact them at [email protected]

About Layer Logic
Layer Logic develops unique collaboration solutions for conference and huddle rooms that enable any user in the room to switch presenters, change on-screen layouts, and control content and sources from their smartphone, tablet, PC or an Interactive Flat Panel.

About Whitlock
Whitlock is a video collaboration company that provides strategy, management, technologies and support to the world’s largest and most innovative businesses. We believe face-to-face collaboration creates stronger relationships and makes way for both business and personal success. What we give to a customer is the ability to connect, work together and share ideas with each other and the world, with a reliable video experience every time. Whitlock serves customers across the U.S. and provides multi-national solutions through the Global Presence Alliance.

Contact Information:
Layer Logic, Inc.
Kelly Harman
Contact via Email

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AT&T and New Lab Give Young Technologists from Girls Who Code Hands-On Experience with Entrepreneurship

New York, NY, August 15, 2018 –(– New Lab and AT&T announced today the delivery of a workshop program to twenty high-school students, designed to give them a first-hand look at advanced technology and entrepreneurship.

New Lab played host to Girls Who Code, a non-profit that supports girls in computer science and aims to close the gender gap in technology. The workshop was delivered in a half day, developed in conjunction with AT&T, and was established under the ethos of New Lab’s educational programs: to inspire students of all backgrounds to pursue STEAM as a pathway to career opportunities.

Through tours, hands-on demonstrations, design challenges, and a panel discussion with female entrepreneurs and engineers, New Lab provided exposure and an opportunity to think critically about technology, interact with resident tech experts, and gain exposure to a variety of STEAM career paths. The visit was funded by the AT&T, whose mission is to support STEAM education in a variety of fields.

The educational workshop curriculum was delivered in collaboration with a variety of New Lab member companies including, Shared Studios, a virtual meeting room that enabled live conversation between Girls Who Code and young coders in Gaza; Honeybee Robotics, a robotics company that shared insights into female entrepreneurism and an example of a robotics system Honeybee designed for the Mars Rover; and Farmshelf, an automated hydroponic vertical farming system that is revolutionizing the way we think about ecology and food sources.

Through a partnership with Brooklyn Community Foundation New Lab will continue to expand its network of education supporters. The partnership with Girls Who Code was a natural fit with New Lab’s ongoing efforts to bring students into contact with cutting-edge entrepreneurs and technologists. “It’s an honor to partner with AT&T to deliver an immersive experience for young women studying STEAM,” remarked Shaina Horowitz, New Lab’s Urban Tech Hub. “Providing students with a unique opportunity to meet female tech founders and learn about how technology is changing the way think about building products is not only rewarding but seems to resonate extremely well.”

“AT&T supports programs like Girls Who Code to teach young women about career possibilities in the tech sector,” commented Marissa Shorenstein, President, Northeast Region, AT&T. “The New Lab presented a unique opportunity for the students to see companies building advanced technology, to get hands-on experience with design challenges and to hear from women founders at the cutting edge of the sector.”

About New Lab
New Lab is an interdisciplinary space designed to support entrepreneurs working in emerging technologies, and a platform for collaboration between innovative startups, cities, and legacy corporations. Based in the Brooklyn Navy Yard, New Lab provides the tools and community that unite and support 500 resident hardware-centric innovators, representing up to 100 companies in a variety of fields – including robotics, A.I., urban technology, and energy – and fosters collaboration and advancement across disciplines.

About the AT&T Foundation
AT&T is committed to advancing education, strengthening communities, and improving lives. Through philanthropic initiatives and partnerships, AT&T and the AT&T Foundation support projects that create opportunities, make connections, and address community needs. Supporting education has been a major focus for AT&T for more than a century and the foundation counts education as a key philanthropic focus. They are driven to help students succeed — in school, in the workforce, and in life. To learn more about AT&T’s support of education please visit AT&T Aspire.

About Girls Who Code
Girls Who Code aims to support and increase the number of women in computer science and STEAM fields. Founded in 2012 by Reshma Saujani, the organization works to actively change the image of what a programmer looks like and does. Programs include a 7-week Summer Immersion Program, a 2-week specialized Campus Program, after school Clubs, and a 13-book New York Times best-selling series: Girls Who Code: Learn to Code and Change the World. The aim is to inspire, educate, and equip young women with the computing skills to pursue 21st century opportunities.

Contact Information:
New Lab
Laura McGarrity
Contact via Email

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How Operators Can Manage the Mobile Data Explosion?

The insatiable thirst customers have for higher amount of mobile data is growing tremendously.

The stats from suggest that usage of mobile data has increased from 7 exabytes to 17 in a span of two years and will be almost 49 exabytes in 2021. The compound annual growth rate of the increase is about 47 percent. The everyday mobile activities like video calls, voice calls, social media usage and e-commerce are the key drivers behind this increased mobile traffic.

mobile data

Telecom operators now face a massive increase in their network costs due to this data explosion. Stats also suggest that the cost for accessing and backhauling network will almost double in the next five years.

So, the big question now is how operators can manage this data explosion?

The answer lies in the effective implementation of ‘Network Optimization and Data Monetization.’

Focusing on these two parameters will enable operators to provide bandwidth in a more cost-efficient way and benefit from the expected rise in data. Here are some ways can intelligently expand their network capacity and monetize data:

  • Optimizing Video Delivery

An explosion of mobile video consumption is likely to drive the anticipated mobile data growth over the next few years. According to , mobile video will make up 78 per cent of all global mobile data traffic by 2021.

However, it is found that more than half of all video sessions are abandoned before the subscriber reaches midpoint. Accordingly, telco operators can reduce wasted bandwidth by closely matching the download to the playback speed (pacing) as opposed to downloading the full video.

  • Intensifying Traffic Shaping

Traffic shaping can be used to prevent network congestion, alter user behaviour, and optimise monetization of data usage. Most operators are already using basic tools for steering user behaviour and limiting peak usage, either by rate-limiting after a certain download volume, implementing tariffs with usage caps, or time-based tariffs.

  • Density Geographies

Congestion in network and scarcity of spectrum problems are different in diverse geographic locations.  They apply to a small portion of the operator carriers’ coverage area. Carriers can set prices based on the regional realities of the data usage. Adopting the yield-management practices and driving requirement-based usage in underutilized areas improve profits.

  • Quality and Traffic Prioritization

Customers who need a higher quality of service are willing to pay more for it. These segments can be targeted by MNOs to capture incremental value. This can be done by offering quality-of-service guarantees; thus, ‘prioritising’ premium traffic during times of potential network congestion.

  • Time-of-Day Pricing

One of the greatest challenges for MNOs is ‘peak hours’. Just as some voice plans are known to have different charges for peak and off-peak periods (often lower rates at night), we can expect operators charge varying rates depending on the time of day by ‘de-averaging’ data pricing. A study by shows that mobile data usage on social apps is at their peak for four hours a day. So, the telco operators can adjust speed and charges according to the usage time.

time of day spending social media

Pricing by Data Type

Though differences in types of video usage give operators some flexibility, rising demand for data-heavy video will still be the biggest strain on most networks. This can be countered by plans that are priced by data type. For instance, offering unlimited internet and e-mail usage but pricing video traffic based on quantity consumed.

Stats from suggest that for an hour of HD video streaming more than 1 GB of data is used. As mobile video streaming has the largest growth rate of all mobile content categories, charges can be defined accordingly.


With the enormous surge in mobile data, MNOs should have the capacity to monetize this traffic, yet to do so; they require unique visibility into the makeup and usage of the data itself. To gain such visibility, can help them handle the data explosion more intelligently.

Managing data explosion is a big challenge but implementing the right broadband solutions will enable MNOs to close the revenue gap and increase profitability.