How Operators Can Manage the Mobile Data Explosion?

The insatiable thirst customers have for higher amount of mobile data is growing tremendously.

The stats from suggest that usage of mobile data has increased from 7 exabytes to 17 in a span of two years and will be almost 49 exabytes in 2021. The compound annual growth rate of the increase is about 47 percent. The everyday mobile activities like video calls, voice calls, social media usage and e-commerce are the key drivers behind this increased mobile traffic.

mobile data

Telecom operators now face a massive increase in their network costs due to this data explosion. Stats also suggest that the cost for accessing and backhauling network will almost double in the next five years.

So, the big question now is how operators can manage this data explosion?

The answer lies in the effective implementation of ‘Network Optimization and Data Monetization.’

Focusing on these two parameters will enable operators to provide bandwidth in a more cost-efficient way and benefit from the expected rise in data. Here are some ways can intelligently expand their network capacity and monetize data:

  • Optimizing Video Delivery

An explosion of mobile video consumption is likely to drive the anticipated mobile data growth over the next few years. According to , mobile video will make up 78 per cent of all global mobile data traffic by 2021.

However, it is found that more than half of all video sessions are abandoned before the subscriber reaches midpoint. Accordingly, telco operators can reduce wasted bandwidth by closely matching the download to the playback speed (pacing) as opposed to downloading the full video.

  • Intensifying Traffic Shaping

Traffic shaping can be used to prevent network congestion, alter user behaviour, and optimise monetization of data usage. Most operators are already using basic tools for steering user behaviour and limiting peak usage, either by rate-limiting after a certain download volume, implementing tariffs with usage caps, or time-based tariffs.

  • Density Geographies

Congestion in network and scarcity of spectrum problems are different in diverse geographic locations.  They apply to a small portion of the operator carriers’ coverage area. Carriers can set prices based on the regional realities of the data usage. Adopting the yield-management practices and driving requirement-based usage in underutilized areas improve profits.

  • Quality and Traffic Prioritization

Customers who need a higher quality of service are willing to pay more for it. These segments can be targeted by MNOs to capture incremental value. This can be done by offering quality-of-service guarantees; thus, ‘prioritising’ premium traffic during times of potential network congestion.

  • Time-of-Day Pricing

One of the greatest challenges for MNOs is ‘peak hours’. Just as some voice plans are known to have different charges for peak and off-peak periods (often lower rates at night), we can expect operators charge varying rates depending on the time of day by ‘de-averaging’ data pricing. A study by shows that mobile data usage on social apps is at their peak for four hours a day. So, the telco operators can adjust speed and charges according to the usage time.

time of day spending social media

Pricing by Data Type

Though differences in types of video usage give operators some flexibility, rising demand for data-heavy video will still be the biggest strain on most networks. This can be countered by plans that are priced by data type. For instance, offering unlimited internet and e-mail usage but pricing video traffic based on quantity consumed.

Stats from suggest that for an hour of HD video streaming more than 1 GB of data is used. As mobile video streaming has the largest growth rate of all mobile content categories, charges can be defined accordingly.


With the enormous surge in mobile data, MNOs should have the capacity to monetize this traffic, yet to do so; they require unique visibility into the makeup and usage of the data itself. To gain such visibility, can help them handle the data explosion more intelligently.

Managing data explosion is a big challenge but implementing the right broadband solutions will enable MNOs to close the revenue gap and increase profitability.

Layer Logic and TSItouch Join Forces to Drive Demand of Touchscreen Displays in the Enterprise

Mason, OH, August 14, 2018 –(– Layer Logic Inc., a company dedicated to making collaboration seamless and spontaneous, and TSItouch, a leading manufacturer of touch screen and protective solutions for commercial grade displays and video walls announced they are partnering together to drive more touch display demand through the delivery of additional features and capabilities.

CoreTouch is an award-winning intelligent appliance that allows users to connect and simultaneously control up to four devices on a single touchscreen display. Up until now, it has not been possible to connect multiple sources, such as PC’s, Macs, tablet devices, etc. to a display, and control those sources from the monitor itself. CoreTouch is the first of its kind – making group collaboration simple when it comes to displaying, sharing and controlling content specific to a source. CoreTouch also supports the new annotation capabilities of Microsoft’s Office Suite, allowing for annotation from the monitor over live applications like Word, Excel, and PowerPoint as well as whiteboarding.

“Combining the CoreTouch appliance with our touchscreen solutions provides for increased utilization of these interactive displays,” commented Gary Mundrake, President at TSItouch. “This improves the value proposition and ROI of room designs in a time when customers are demanding broader usage of their meeting rooms.”

“Driving additional features and capabilities through touch displays will result in additional demand and sales,” commented Rich Reiss, CEO at Layer Logic. “And with the Layer Logic mobile app, we can reduce or eliminate the need for expensive control systems – freeing up more budget to design rooms and spaces in new and creative ways. We believe our partnership with TSItouch will result in benefits for both our channel partners and end user community.”

About Layer Logic
Layer Logic develops unique collaboration solutions for conference and huddle rooms that enable any user in the room to switch presenters, change on-screen layouts, and control content and sources from their smartphone, tablet, PC or an Interactive Flat Panel.

About TSItouch
TSItouch is a manufacturer of touch screen and protective solutions for commercial grade displays and video walls that is dedicated to consistently providing our customers with high quality, cost-effective products and services. TSItouch is an employee-owned business located in Uniontown, Pennsylvania. TSItouch was established as an independent company in 2011.


Layer Logic:
Kelly Harman
VP of Marketing
[email protected]

Justin Fuss
Creative Director
[email protected]

Contact Information:
Layer Logic, Inc.
Kelly Harman
Contact via Email

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Witlingo and Walrus Partner to Launch Sophie Sprout on Amazon Alexa and Google Assistant

McLean, VA, August 08, 2018 –(– Voice First startup, Witlingo and Walrus, a New York City based award winning creative agency, today announced the availability of Sophie Sprout by Sprout Foods on Amazon Alexa and Google Assistant. The companies collaborated on researching, designing and building the voice experience, which works on both Amazon Alexa and Google Assistant. The mealtime assistant features three different modes, each designed to support parents’ efforts to get their toddlers to eat healthy foods and to occupy them during meal time with fun, food-centric edutainment. Parents and children simply open the voice experience by asking Amazon Alexa or Google Assistant to launch Sophie Sprout, then verbally select from Mealtime Adventures, Songs, and Eating a Pouch with Sophie.

“Healthy eating means not only eating healthy food, but also developing good, mealtime eating habits,” said Val Hope, Director of Integrated Production & Creative Services at Walrus. “We want children to eat mindfully, and we believe that mealtime should be an opportunity where they are meaningfully engaged with their parents while they are eating their food.”

Ahmed Bouzid, Founder and CEO of Witlingo, on his part noted that “Our field research leading up to the design of the experience, showed clearly that many of the parents who did use a surface to distract their child and get them to eat, felt guilty and wished they didn’t have to do it. And they felt guilty not only because they believed that they were teaching their children bad habits, but also because their child wasn’t truly engaged with them as they were engrossed in watching videos, and so felt that they were missing out on an important experience as a result. A voice enabled smart speaker helps with this problem and provides parents with a chance to engage their toddlers much more communally and interactively.”

The Sophie Sprout Alexa skill can be found here:

Sophie Sprout on Google Assistant can be found here:

For more information, contact Ahmed Bouzid at [email protected] or Val Hope at: [email protected]

About Witlingo

Witlingo is a McLean, Virginia, based Software as a Service product and solutions company focused on enabling enterprises to deliver highly usable conversations on smart speakers such as the Amazon Echo and Google Home. Among their most notable clients are Meetup, The Motley Fool, AARP and Cooley LLP. For more, visit:

About Walrus

Walrus is a New York City based independent, creative advertising agency. Walrus’ mission is to change the way the world feels about advertising by filling it with ideas that are smart, funny, and respect people’s time and intelligence. For more, visit:

About Sprout Foods

Sprout® provides premium organic foods and snacks for babies and toddlers that help parents raise healthy, adventurous eaters. With a broad range of choices including only USDA certified organic, non-GMO ingredients and a mix of whole fruits, vegetables and grains, Sprout’s products are designed to expand baby’s palate beyond sweet and establish a love of nutritious foods early on. Founded in 2008, the independent company is at the forefront of innovation in organic infant nutrition and is committed to re-imagining healthy eating for modern families. For more information, visit

Contact Information:
Ahmed Bouzid
Contact via Email
Valerie Hope
Director of Integrated Production & Creative Services
18 E. 17th Street, 4th Floor
New York, NY 10003
office: 646-731-1713
cell: 917-838-4355

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