Category: Featured News

How to Start a Septic Tank Business

Have you decided to begin a septic tank business? While it’s dirty work – literally – it can also be a seriously profitable one. Whether you’re installing the septic tanks, performing maintenance, or both, there are many opportunities to make money.

The reason for this is simple: a large number of households rely on a septic system to deal with their wastewater. According to statistics, more than 20% of homes in the US are in this situation. This means you won’t struggle for business.

At least, that’s assuming you know what you’re doing. It can be all too easy to invest money into this type of business, fail to gain customers, and bow out with only a large hole in your finances for your troubles.

If you want to know how to begin a septic tank business the right ways, here’s a quick guide to help:

Understand the industry

There’s no point launching yourself into the septic tank industry if you don’t possess the necessary expertise. Yes, it’s true that pumping and maintaining septic tanks isn’t exactly the same challenge as decoding the Bayeux Tapestry. However, expert knowledge is something that will not only help to avoid any possible issues, but it’ll also impress customers.

It’s not only knowledge about septic tank mechanics you need to know, either. You also have to gain a full understanding of the competition. Take the time to assess the septic tank businesses that are already in operation in your target area. What are they doing right? What are they doing wrong? The more of the latter you find, the more reasons you’ll have to begin your own venture.

Do your research

Along with the competition, there are many aspects that require research before you launch your business. One of the main points is learning what equipment is necessary, and how much everything will cost in total. For instance, you will need to purchase a pump truck, and this isn’t a cheap expense – whether bought new or old.

It’s also highly recommended to reach out to your target market. See what type of services they expect from a specialist in the septic tank sector. Understand what their requirements are and how you can help them out.

Gaining regular trade

Did you know homeowners are instructed to have their septic tanks inspected by a professional each year? The problem is that most ignore the advice and only phone up once their tank is flooded and emergency assistance is needed.

Well, you can change their viewpoint. Once you inspect or clean a client’s tank, let them know just how essential it is for annual maintenance. This will keep their septic tanks from developing a major issue, and it will give you a stable revenue stream.

There are also ways you can squeeze extra money out of a customer. For instance, you could sell them on the advantages of liquid level sensors. Ultrasonic liquid level sensors, as an example, can ensure their wastewater is measured accurately and help prevent it from reaching a dangerous level.

Have an online presence

In this day and age, an online presence for your business is effectively mandatory. This is where your potential customers are, searching for septic tank services and trying to find a reputable local provider.

To build your presence, a website should be your foundation. You can then add a Google My Business profile and social media accounts to the mix.

How Data Tokenization Can Help CCPA Compliance

The California Consumer Privacy Act (CCPA) is a California data protection law that went into effect on January 1, 2020 and began enforcement on July 1, 2020. The goal of the regulation is to ensure that companies operating in California and processing the data of California citizens properly protect that data and provide certain rights to data subjects.

The requirements of the CCPA are fairly strict, and the California Privacy Rights Act (CPRA), a current ballot initiative scheduled to be voted on in November 2020, will build upon and expand the requirements of the CCPA if passed. Achieving, maintaining, and demonstrating compliance with the regulation can pose a significant challenge for affected businesses.

However, the requirements of the CCPA and CPRA only apply to data that can be used to uniquely identify an individual or household. Efforts to anonymize data, such as the use of tokenization, can help to reduce the burden that CCPA places upon businesses.

CCPA is More Than Just Subject Rights

With the CCPA – and similar privacy laws such as the EU’s General Data Protection Regulation (GDPR) – the main takeaway that people have is that these laws dramatically expand the rights of data subjects regarding their personal data.

In the past, companies could collect, store, and use their customers’ data more or less with impunity. Consumers largely lacked visibility into what data was being collected and how it was used. They also often lacked a means of pushing back against “inappropriate” use of their data.

CCPA (and GDPR before it) have changed this. Within their jurisdictions, data subjects have the right to be informed of data collection and process, to request a copy of their data, to withdraw consent for certain processing activities, and to instruct a company to delete all data that it has collected about them.

However, while this is a significant change from the status quo, it is not the only purpose of the GDPR and CCPA. Both of these laws are also designed to protect the privacy of customer data from external parties by forcing companies to properly protect this data. By requiring a company to put certain cybersecurity controls in place and reserving the right to levy significant fines for security incidents or regulatory noncompliance, these laws incentivize organizations to have strong cybersecurity and reduce the probability of a breach of sensitive consumer information.

The Challenges of CCPA Compliance

The CCPA is a step in the right direction and is generally a positive move for consumers. However, the need to comply with the requirements of the regulation places a significant burden upon affected businesses.

In order to maintain compliance with the CCPA, an organization must have:

  • Complete Data Visibility: Companies must know where protected data is in order to respond to a subject’s rights requests or detect a potential data breach
  • Full Data Control: Companies must be able to modify or delete customer data in order to comply with a subject’s rights requests
  • Comprehensive Data Security: Companies must have compliant security controls in place to secure protected data wherever it is located

While achieving all of these requirements within an organization’s network is possible, it can be difficult. Also, even the best-designed security still carries the risk of a data breach. Minimizing this risk requires minimizing the footprint of sensitive and protected data on an organization’s network.

Tokenization Enables Effective Data Anonymization

The requirements associated with the CCPA only apply to data that can be uniquely identified as belonging to a particular individual or household. Data that has been properly anonymized or deidentified does not carry the same requirements, making it easier for organizations to manage without violating regulatory requirements.

Most applications within an organization do not require access to protected data. A unique identifier for a user is as effective as a name or email address and does not carry the same impacts if it is breached. Similarly, a user’s address and financial data are only required by shipping and billing departments.

Tokenization enables an organization to replace protected data with unique tokens that can be formatted to fit the needs of a particular application. Since the mapping from a token to the actual data is only stored in a single database, it is useless to an attacker without access to this database.

This enables an organization to focus their data protection efforts on a single location in the network, rather than everywhere that a user’s personal data could be stored or processed.

Leveraging Tokenization for CCPA Compliance

Compliance with the CCPA and other data protection laws requires organizations to reconsider how they implement data collection, processing, and storage in their networks. Under the new rules, consumers have many more rights regarding their personal data, and the stakes of failing to properly protect collected data are much higher with regulatory authorities actively investigating data breaches and reports of noncompliance and levying fines on offenders.

Scattering consumer data throughout the network and making it accessible to many applications expands an organization’s attack surface and makes managing subject rights requests much more difficult and complicated.

Taking advantage of tokenization enables an organization to minimize access to and use of sensitive and protected data to applications where it is required to perform their functions. This reduces an organization’s vulnerability to attack and simplifies the process of achieving, maintaining, and demonstrating compliance with the CCPA.