Mobile Marketing Archive

MobiKwik mobile wallet user total jumps by 2 million in 2 days

As the Modi government forces a more cashless society, consumers have skipped plastic in favor of apps.

In India, Prime Minister Modi’s government suddenly eliminated two of the most commonly used monetary notes, providing a huge opportunity for the MobiKwik mobile wallet. As the country scrambles to ensure they have enough cash in their hands, mobile payments have become a fast alternative.

As a result, MobileKwik saw a sudden rush of new users, totaling 2 million in under 2 days.

The MobiKwik mobile wallet was already the largest in India. It saw the opportunity and rapidly launched a lighter version of its app, called the MobiKwik Lite. When it launched, it experienced more than 2 million downloads in less than the first two days. This trend is only expected to continue – though perhaps not as dramatically – as the nation continues its direction toward being cashless.

MobiKwik Mobile Wallet - Mobile User TotalWithout the old Rs 500 and Rs 1000 notes, people rapidly looked to their smartphones to make sure they would have enough money to be able to make payments. The new MobiKwik Lite mobile app was designed to ensure that even the most basic smartphones and limited data connections would support it.

MobiKwik mobile wallet is determined to keep up with demand as more consumers download and sign on.

“We are committed to support the Government of India`s mission of a clean, cashless economy and launched MobiKwik Lite with an objective to help masses across the country go cashless,” said Upasana Taku, one of MobiKwik’s co-founders. Taku went on to say that “So far, we have registered over 20 lakh users and the number is growing significantly by the hour.” Taku pointed out that this high rate of new user sign-ups is a direct illustration that a product that is well timed and designed “resolves a real issue,” and will become a mainstream hit.

This mobile app, which is available in Hindi and English, also makes it possible for users to receive payment requests and send funds by way of SMS. This new lighter version of the MobiKwik mobile wallet is offering all users free bank transfers until March 31, 2017.

Mobile marketing campaigns are reaching targeted consumers

Nielsen research results show smartphone ads are getting the job done and send the message to the right people.

Results from a recent Nielsen research study are supporting the use of mobile marketing campaigns. As it turns out, the data indicates that these ads are highly effective in reaching targeted consumers.

In fact, some forms of mobile marketing ads are as effective – if not more so – than desktop advertising.

As this type of insight regarding mobile marketing campaigns is produced by more research firms, it is expected that spending on this advertising channel will keep rising. While some have said that this will be to the detriment of desktop ads, others have predicted that it’s more likely to impact more traditional methods of advertising – such as TV and print – before it reaches desktop.

Nielsen’s study on the effectiveness of this method analyzed data from 40,000 mobile marketing campaigns.

Mobile Marketing Campaigns Reach Targeted ConsumersThose mobile advertising campaigns occurred at any time between April 2016 and June 2016. They were presented over a spectrum of mobile apps, websites and digital services. What Nielsen found was that this technique allowed the ads to reach 60 percent of their targeted consumers. That represents an improvement of 29 percent when compared to the same time during 2015.

The study went on to reveal that the effectiveness of mobile ad campaigns has a greater effectiveness for reaching:

• A more targeted audience – The campaigns targeting consumers aged 18 to 34 years successfully reached them 63 percent of the time over mobile. Comparatively, the rate over desktop was 53 percent. The Nielsen report suggested that this was due to the personal nature of mobile devices and the shared nature of computers.
• Women – Campaigns targeting women aged 18 to 49 years old were successful in doing so 53 percent of the time over mobile. Over desktop, that figure was 45 percent.

As shoppers use their smartphones to an increasing degree, mobile marketing campaigns are able to better reach their audiences. This allows for the placement of ads that are more relevant to consumers and will likely increase the use of this advertising channel, said Nielsen.