Category: Mobile Marketing

4 Steps to Take When Scaling Up as an SME

Small to medium sized enterprises (SMEs) face a unique set of challenges when attempting to scale up into the realm of large corporations.

The upper end of the SME spectrum already represents a high level of business, so to expand even further can require an entirely new way of doing things. In other words, whatever has been working for the company thus far may not even be applicable once you being to scale into the big leagues. If you’re trying to bring your business from a burgeoning SME to a Fortune 500 company, check out the following four tips:

  1. Switch to Managed Services

When your operations are still relatively manageable, it’s easy to leave all technological tasks in-house. However, as business volume begins to increase dramatically, and the load on your servers and software systems becomes intense, you ‘ll eventually find the need to upgrade to fully managed services. For example, many larger companies are starting to use software-defined wide area networks (SD WANs) to increase bandwidth availability and boost network performance. Of course, the logical next step would be to find a company that can help you manage such complex systems effectively.

  1. Develop Advanced Productivity Systems

Maximizing productivity is absolutely essential when you’re trying to compete in the high rankings of any modern industry. To achieve this goal, you may need to start using enterprise project management platforms, employee performance monitoring software, productivity coaching and consultations, and any other products or services that can help your teams get more done in less time.

  1. Set Growth Goals and Projections

If you examine the leadership practices of major corporations, one thing you’ll notice that they all have in common is the policy of holding well-planned business meetings to discuss the short-term future of the company. Creating a comprehensive game plan that is designed to facilitate precise achievements will keep your entire company on the same page as you work towards very specific and realistic goals.

  1. Bring in New Leadership

If your current management team has never dealt with the difficulties of operating a major corporation, it’s unlikely that they’ll be the best candidates for the job going forward, That’s not say that you should immediately fire everyone who has helped your company get to where it is today, but it’s definitely wise to consider the addition of leaders who possess extensive experience in corporate administration.

SME Commerce SuccessBonus Tip: Arrange Flexible Financing

Finally, one more step you can take to position your SME for optimal growth is to reduce the overall cash flow burden by arranging more flexible forms of financing such as invoice factoring. Essentially, it’s good to consider any form of financing that will allow you to make investments, purchase inventory, fulfill orders, and perform other crucial operating tasks without significantly hurting your bottom line. While creating an exuberant amount of company debt isn’t recommended, it’s better to rely partially on external financing than to depend solely on the company’s available capital.

 

How Operators Can Manage the Mobile Data Explosion?

The insatiable thirst customers have for higher amount of mobile data is growing tremendously.

The stats from suggest that usage of mobile data has increased from 7 exabytes to 17 in a span of two years and will be almost 49 exabytes in 2021. The compound annual growth rate of the increase is about 47 percent. The everyday mobile activities like video calls, voice calls, social media usage and e-commerce are the key drivers behind this increased mobile traffic.

mobile data

Telecom operators now face a massive increase in their network costs due to this data explosion. Stats also suggest that the cost for accessing and backhauling network will almost double in the next five years.

So, the big question now is how operators can manage this data explosion?

The answer lies in the effective implementation of ‘Network Optimization and Data Monetization.’

Focusing on these two parameters will enable operators to provide bandwidth in a more cost-efficient way and benefit from the expected rise in data. Here are some ways can intelligently expand their network capacity and monetize data:

  • Optimizing Video Delivery

An explosion of mobile video consumption is likely to drive the anticipated mobile data growth over the next few years. According to , mobile video will make up 78 per cent of all global mobile data traffic by 2021.

However, it is found that more than half of all video sessions are abandoned before the subscriber reaches midpoint. Accordingly, telco operators can reduce wasted bandwidth by closely matching the download to the playback speed (pacing) as opposed to downloading the full video.

  • Intensifying Traffic Shaping

Traffic shaping can be used to prevent network congestion, alter user behaviour, and optimise monetization of data usage. Most operators are already using basic tools for steering user behaviour and limiting peak usage, either by rate-limiting after a certain download volume, implementing tariffs with usage caps, or time-based tariffs.

  • Density Geographies

Congestion in network and scarcity of spectrum problems are different in diverse geographic locations.  They apply to a small portion of the operator carriers’ coverage area. Carriers can set prices based on the regional realities of the data usage. Adopting the yield-management practices and driving requirement-based usage in underutilized areas improve profits.

  • Quality and Traffic Prioritization

Customers who need a higher quality of service are willing to pay more for it. These segments can be targeted by MNOs to capture incremental value. This can be done by offering quality-of-service guarantees; thus, ‘prioritising’ premium traffic during times of potential network congestion.

  • Time-of-Day Pricing

One of the greatest challenges for MNOs is ‘peak hours’. Just as some voice plans are known to have different charges for peak and off-peak periods (often lower rates at night), we can expect operators charge varying rates depending on the time of day by ‘de-averaging’ data pricing. A study by shows that mobile data usage on social apps is at their peak for four hours a day. So, the telco operators can adjust speed and charges according to the usage time.

time of day spending social media

Pricing by Data Type

Though differences in types of video usage give operators some flexibility, rising demand for data-heavy video will still be the biggest strain on most networks. This can be countered by plans that are priced by data type. For instance, offering unlimited internet and e-mail usage but pricing video traffic based on quantity consumed.

Stats from suggest that for an hour of HD video streaming more than 1 GB of data is used. As mobile video streaming has the largest growth rate of all mobile content categories, charges can be defined accordingly.

Conclusion:

With the enormous surge in mobile data, MNOs should have the capacity to monetize this traffic, yet to do so; they require unique visibility into the makeup and usage of the data itself. To gain such visibility, can help them handle the data explosion more intelligently.

Managing data explosion is a big challenge but implementing the right broadband solutions will enable MNOs to close the revenue gap and increase profitability.