Tag: Facebook

Location-based marketing gains steam in social networking

Location-based marketing is heating up and social networking sites are leading the charge. Foursquare is one of the first social networking sites to offer “check-in” services, which allow users to inform their friends of the locations they visit throughout the day. Facebook recently adopted a similar service and both networking sites have found a significant amount of success with these services in the advertising space. This success has garnered the attention of Rich Gorman, an online marketing specialist and veritable celebrity in the advertising industry.

Facebook and Foursquare rivalry could be good for location-based marketing

Gorman notes that Foursquare has made significant advancements to its check-in service that offers users with local search options. This assists in discovering locations that would have otherwise gone unnoticed by consumers, thus directing business to small stores that typically see little traffic. Facebook itself has been working to expand its services in order to compete with Foursquare, hoping to make an impact in  the location-based marketing space.

Mobile technology provides advertisers with direct line to consumers

Location-based marketing is becoming exceedingly important as consumers become more mobile. The advent of mobile devices has taken consumers away from stationary computing and out into the world, presenting a promising opportunity for marketers to engage consumers in a more dynamic way. Mobile devices, such as smart phones and tablets, allow marketers to be in constant contact with consumers and location-based services are providing marketers with valuable geographic information that could be used to target very specific demographics.

Mobile marketing expected to heat up in 2013

Gorman notes that there seems to be a growing rivalry between Facebook and Foursquare. Gorman suggests that Foursquare has a significant head start over its potential competitor, but Facebook has a great deal of clout that will enable it to match the capabilities of Foursquare. Location-based marketing may gain more momentum in 2013, especially as the rivalry between Foursquare and Facebook takes off.

Mobile ads to become more plentiful, according to eMarketer projections

Mobile advertisements are already in high supply, but they may soon become even more plentiful according to projections from eMarketer, a market research and digital media firm. The firm notes that more companies are putting focus on reaching mobile consumers. The best way to do this, of course, is through mobile advertisements that can be found in applications and websites that are optimized to be viewed on a mobile device. eMarketer expects the mobile ad market to become much more valuable in the coming year due to the increased interest companies have in reaching mobile consumers.

Mobile ad market to triple by end of 2012

According to eMarketer, the mobile ad market will triple in value by the end of 2012, reaching the $4 billion mark. Facebook, Google, and Twitter are cited as being powerful forces behind the growth of mobile ads. These companies offer ad space to others and each boasts of a massive reach in terms of consumers. Google alone is expected to bring in more than $2.2 billion in mobile ad sales this year. eMarketer predicts that Facebook will see $339 million in revenue from its recently launched mobile advertising venture.

Market to reach $21 billion by 2016

eMarketer predicts that mobile ad sales will exceed $7 billion in 2013, with sales reaching nearly $21 billion by 2016. Businesses are intent on reaching consumers through their mobile devices because more consumers have access to smart phones and tablets. These consumers tend to use their mobile devices in their daily lives, thus creating an opportunity for businesses to be in constant contact. Mobile device penetration has yet to show signs of slowing down, so the mobile ad market is poised for aggressive growth in the future.

Retailers are strong advocates for mobile advertisements

Though the mobile ad market may have a bright future, it currently only represents some 2% of the advertising market overall. By 2016, eMarketer predicts that mobile ads will take up 11% of the market. Retailers are among the most prolific companies that make use of mobile ads and these companies have seen strong gains from their engagement with mobile consumers in recent years.