Tag: mobile commerce

The retailer saw a boost in its revenue by 170 percent following the addition of this site feature.

A new “What’s Hot” feature on the Deb Shops website is proving to be extremely successful in mobile commerce as using the button shows which products are trending on Facebook and Pinterest.

For many teens, knowing which types of clothing are hot and which ones are not are an important priority.

When Deb Shops took that into account by adding the “What’s Hot” button on its mobile commerce website, it made a considerable impact on its revenues. In fact, according to David Cost, the company’s president of e-commerce and digital marketing, when compared to the shoppers who do not use that button, those who do use it are 20 percent more likely to place an item into their shopping carts. This has brought about an increase in revenue by 170 percent.

This has been an extremely meaningful mobile commerce strategy for the retailer.

Cost explained that “For a retailer like us that has a very broad product offering, to get customers quickly to relevant products is important, especially on a mobile device.” The retailer currently has over 30,000 products available for sale in its catalog online, and over mobile commerce.

Deb Shops first opened its mobile commerce website in April 2012, added Cost. Since that time, the traffic from smartphone users has exploded. By the end of 2011, it was making up 15 percent of the total web traffic to the site. A year after that, it had grown to 40 percent. Today, it has reached over 50 percent of the site’s traffic.

This convinced the retailer to redesign its mobile commerce website, placing a greater focus on improvements to the navigation and search features of the site. BloomReach Corp was the technology chosen by the retailer for this purpose. That company provides online hosted software that draws all of the information about the products that are being posted and talked about by consumers over Facebook and Pinterest from Deb Shops and posts it for shoppers to be able to view for themselves.

The company already owns a number of different online shopping brands and will now be adding this as well.

Shopzilla, Inc., an online and mobile commerce company, has just acquired Zappli, to add to its long list of brands, including Bizrate, TaDa, Beso, Retrevo, among others.

The newly acquired early stage startup has developed a new shopping app for iPhones.

It is a mobile commerce application that is called myShopanion. However, on top of that, it has also included a unique checkout experience that it has called “instaBuy”. That latter feature had been launched last fall. In concept, it can be compared to the one click checkout that is used by Amazon. It also provides a way for smartphone shoppers to provide all of their contact, shipping, and billing information all at once.

This mobile commerce experience proves to be quite convenient for its users.

By making those details accessible by the customer with a single tap, it not only makes a mobile commerce checkout quite convenient for them, but it also avoids patent infringement with Amazon by requiring two clicks, instead of one.

The technology was initially showcased by Zappli in the myShopanion mobile commerce app, which gave consumers the chance to buy from dozens of different big retailers, including everyone from Best Buy to Buy.com, and from Barnes & Noble to Kohl’s, Macy’s, Walmart, and many more.

Bill Glass, the CEO of Shopzilla, explained that his company first saw Zappli in terms of its potential as a strategic partner. However, discussions finally grew to the point that it wasn’t simply a matter about working together, but about much more than that. He said that “Through those meetings, we were very impressed by the significant expertise and cutting-edge technology in the mobile commerce space, which they developed over the last three and half years,” and added that “and those initial partnership conversations led to the acquisition.”

Neither of the companies are revealing the terms of this mobile commerce deal. However, both the team and the investors are saying that it is a well received acquisition which will have the entire Zappli team joining that of Shopzilla.