Author: Julie Campbell

3 Top Mobile Trends of 2020

Every year comes with its own top mobile trends that define the way users experience their devices and their connectivity.

Spending more time at home spiked the ways in which smartphones have been used causing these 2020 trends to soar.

This year created sharply defined device usage trends as record numbers of employees and students found themselves working and learning remotely. More than ever before, smartphones and other mobile devices provided entertainment, communication and contact-free shopping and payments experiences.

Beyond the basics, such as video chatting, NFC tap-to-pay using mobile wallets, and scanning QR codes, there were certain top mobile trends that stood out above the rest this year, particularly in terms of the number of hours users spent with them.  Those other technologies were already steadily increasing in use before 2020 began, but the following additional trends managed to come into their own throughout the last several months.

The following are 3 of the top mobile trends that exploded in use in 2020.

1.     iGaming

iGaming is a form of betting on the outcome or specific components of an online game or event.  These include everything from the traditional online casinos to poker, sports betting, or putting money on alternative competitions and events such as on video game tournaments or even marble racing.

This year, as many in-person events were locked out or minimized due to the pandemic crisis, iGaming took off as a form of entertainment people could enjoy from home, even if their typical favorite form of entertainment was on hold for health and safety reasons.

2.     Artificial Intelligence (AI)

Artificial intelligence has held a rather sci-fi reputation among top mobile trends until this year.  Now, names such as Alexa, Siri, Google Assistant and Cortana have all become regular parts of our everyday lives. They are incorporated into everything from our phones to certain wearable technology, speakers and even doorbells.

They are incorporated into various types of apps to make it possible to use gadgets hands-free through voice recognition and are always fine-tuning a consumer’s shopping experience. Marketers and businesses alike are using AI to continually improve the relevance of information, ads and product suggestions displayed in front of a potential or existing customer.

3.     Location-Based Technology

Smartphones have long been tracking our locations.  There hasn’t been any secret about that. However, a rising number of applications are requesting permission for this activity and for very specific purposes.

Some stores use this feature so that shoppers will receive relevant promotion information once they enter the store or even move closer to a specific relevant product.  Others, ride share services, for instance, use it to dispatch the nearest possible vehicle for the most efficient service.

Other apps will request this permission despite the fact that it doesn’t appear to have anything to do with their primary purpose.  This is because they make their revenue from ads and having a device user’s location helps to better target those ads. When advertising is more relevant to the user – such as location-specific marketing – they are more likely to act on what they see, generating sales and therefore ad revenue for the app.

These top mobile trends have been growing exceptionally rapidly. While they may have been spurred on by the unique global situation in 2020, they are now propelling forward by their own fuel and are only likely to gain speed in 2021 and beyond.

What mobile technology does 2017 have on tap?

A device to predict the future may not yet have been released, but industry analysts have their own forecasts.

Mobile technology truly solidified itself last year. It was no longer something new or luxurious. It became the standard and the vast majority of people have it. It is the new worldwide norm.

With a new year underway, industry influencers are weighing in with the direction they think 2017 will take.

This year’s mobile technology market will, after all, be taking a new direction. It’s no longer a matter of making itself mainstream. That has already happened. Fresh directions need to be taken in terms of both hardware and software.

Mobile Technology 2017The entire concept of “mobile” is expanding. It’s not just a smartphone anymore. Last year planted the seed for the widespread growth of virtual reality, augmented reality, smart home gadgets and even the beginnings of artificial intelligence. So now we’re starting to wonder where that leaves us. In which direction will we take all this smart tech?

Industry analysts are taking a hard look at 2017 mobile technology and have some big predictions.

Among those mobile tech forecasts are the following:

• Changes in “reality” – the stage has been set for virtual reality, augmented reality is already hot (greatly thanks to Pokémon Go) and the iPhone 8 is rumored to be heading in a mixed reality direction. AR, VR and mixed reality are all headed toward more mainstream use.

• Artificial intelligence – we may not yet have reached the point where a robot housekeepers will be moving into our homes, but websites will be getting the next best thing through the more commonplace use of AI-based chatbots.

• Mobile Internet of Things – IoT has been a hot topic for the last handful of years but this year will start to see its use in a much more standard way now that smartphones are in the majority of people’s hands, handbags or pockets. For many, the smartphone is the core of a consumer’s connected life. In 2017, they will become a component of a broader smart environment.

To a certain degree, mobile technology will become so popular that it won’t need the word “mobile” to be used in many areas anymore. Online transactions and interactions will continue shifting away from desktop. The question is whether or not 2017 will bring the world to the point that web traffic is simply assumed to be mobile traffic – no specification needed.