Julie Campbell Archive

What mobile technology does 2017 have on tap?

A device to predict the future may not yet have been released, but industry analysts have their own forecasts.

Mobile technology truly solidified itself last year. It was no longer something new or luxurious. It became the standard and the vast majority of people have it. It is the new worldwide norm.

With a new year underway, industry influencers are weighing in with the direction they think 2017 will take.

This year’s mobile technology market will, after all, be taking a new direction. It’s no longer a matter of making itself mainstream. That has already happened. Fresh directions need to be taken in terms of both hardware and software.

Mobile Technology 2017The entire concept of “mobile” is expanding. It’s not just a smartphone anymore. Last year planted the seed for the widespread growth of virtual reality, augmented reality, smart home gadgets and even the beginnings of artificial intelligence. So now we’re starting to wonder where that leaves us. In which direction will we take all this smart tech?

Industry analysts are taking a hard look at 2017 mobile technology and have some big predictions.

Among those mobile tech forecasts are the following:

• Changes in “reality” – the stage has been set for virtual reality, augmented reality is already hot (greatly thanks to Pokémon Go) and the iPhone 8 is rumored to be heading in a mixed reality direction. AR, VR and mixed reality are all headed toward more mainstream use.

• Artificial intelligence – we may not yet have reached the point where a robot housekeepers will be moving into our homes, but websites will be getting the next best thing through the more commonplace use of AI-based chatbots.

• Mobile Internet of Things – IoT has been a hot topic for the last handful of years but this year will start to see its use in a much more standard way now that smartphones are in the majority of people’s hands, handbags or pockets. For many, the smartphone is the core of a consumer’s connected life. In 2017, they will become a component of a broader smart environment.

To a certain degree, mobile technology will become so popular that it won’t need the word “mobile” to be used in many areas anymore. Online transactions and interactions will continue shifting away from desktop. The question is whether or not 2017 will bring the world to the point that web traffic is simply assumed to be mobile traffic – no specification needed.

Holiday season m-commerce rose by 26 percent this year

New Salmon data suggests that more online shoppers are looking to smartphones and tablets.

Salmon has released the results of its new research, showing that holiday season m-commerce rose by 26 percent this year. The Christmas shopping period has had U.K. shoppers turning to their smartphones and tablets to check prices, products and even to buy.

The increases began on Black Friday when mobile orders spiked with the launch of the shopping season.

According to Salmon research data, 53 percent of survey respondents said holiday season m-commerce made their shopping “easier and more convenient.” Another 57 percent of consumers in the U.K. said they would be prepared to embrace automated purchasing called Programmatic Commerce within 2 years.

Holiday Season M-commerceOn average, consumers in the United Kingdom were shopping online nine times per week, but this increased throughout the holiday shopping season. Mobile traffic increases suggests that consumers used m-commerce to fit their gift shopping into their very busy schedules.

As holiday season m-commerce approached Christmas, it continued to grow in its use.

Salmon recorded a growing shift toward mobile traffic and orders the nearer Christmas approached. Ever since Black Friday, mobile devices were leading in online retail traffic. Of all online traffic, 53 percent came from smartphones alone. In total, smartphones and tablets represented 68 percent of the traffic recorded at retail sites.

On the whole, this represents a 26 percent increase in the amount of retail mobile traffic when compared to 2015. This closely reflects the increase in mobile commerce use that was established on Black Friday, when 68 percent of the online retail traffic and 51.2 percent of the online orders came from smartphones and tablets. This represented the first year that mobile devices brought in more sales than desktops and laptops.

Comparatively, the holiday season m-commerce growth rate had been 14 percent more online orders than the figures from 2014. More than 8 million people throughout the United Kingdom have been using digital technology to shop on a daily basis. That represents 16 percent of the country’s population. Forty nine percent of the Salmon survey respondents said that technology (including smartphones, tablets, laptops, desktops and others) has “made the shopping process faster.”