Tag: ar technology

Augmented reality to contribute to learning in thousands of classrooms

| July 22, 2013

A new deal with Aurasma has schools using A.R. technology to help to provide a high tech educational experience.

A new educational augmented reality deal with Aurasma is about to build on the already hefty client list that is approximately 20,000 long for that company, which also has 6 million monthly active users.

Since the beginning of the year, the company has seen its customer base increase by 17 percent.

Aurasma is already providing augmented reality technology in over 100 different countries and its usage includes campaigns with companies such as GQ, Dreamworks, and Vanity Fair. Now, the firm has just secured a new deal for providing educational technology with Walsworth Yearbooks. This will allow the tech to be integrated into school lessons across the United States.

This will allow student in schools across the United States to create their own augmented reality content.

Walsworth is among the largest 50 publishers in the United States and it will be providing students with support to teach them how to use Aurasma Studio CMS to create augmented reality content.

This deal follows closely on the heels of the launch of its augmented reality app called Yearbook 3D. That allows students with mobile devices to be able to scan their yearbook covers and event supplement in order to be able to access animations and video content. The head of global marketing at Aurasma, Lauren Offers, said that “Aurasma’s Partners in Education program was designed for partners like Walsworth to take advantage of Aurasma’s powerful platform and help educate the younger generation on emerging technologies like augmented reality.”

Offers also added that they have been impressed with the commitment and dedication demonstrated by Walsworth in temrs of providing young adultAugmented Reality - classrooms and yearbookss with greater empowerment for embracing state of the art technologies such as augmented reality, which helps to bring the Aurasma platform to “the next level”.

The vice president of marketing and communications at Walsworth, Alex Blackwell, also added that beyond being a primary technology assistance provider for what could potentially be thousands of different schools, the company will be exposing augmented reality technology to “tens of thousands of students.”

Augmented reality apps could explode in next 5 years

| July 12, 2013

Some predictions are saying that by the year 2018, AR technology applications will be worth investments of $2.5 billion.

According to a recent market forecast issued by ABI Research, by the year 2018, developers will be making investments of more than $2.5 billion in augmented reality apps, particularly in the marketing and retail spaces.

The researchers said that there would already be $670 million invested in that sector by the end of this year.

ABI explained that there are four primary drivers that will be defining to the augmented reality market over the next half decade. They include the combination of the technology with cloud computing, a direction toward a decrease in marker AR that is vision based, “sensor fusion” and the Internet of Everything, and smart eyewear product advances.

They identified the primary growth driver for augmented reality as being cloud computing.

Augmented reality apps future growthAccording to the ABI report, cloud computing is “becoming more crucial, as well as immediate, than what has been concluded in earlier research.” ABI senior analyst, Aapo Markkanen, said that “The cloud is a natural fit for AR developers, considering how big benefits cloud-based content libraries present for image recognition technologies.”

At the moment, the biggest SDKs (software development kids) are from Metaio, based in Germany, and from Vuforia, of Qualcomm. Last year, both of these SDKs brought in cloud recognition. Moreover, the visual browser from HP called Aurasma has always had cloud at its heart. That last option – according to Markkanen – is building a considerable amount of traction as a third party app platform.

ABI explained that augmented reality will play an important role in the enabling of the Internet of Everything, particularly in the area of big data analytics; where AR and data visualizations are brought together through the use of wearable computing devices.

ABI practice director, Dan Shey, predicted that in augmented reality will “serve as a visualization medium that will make the sensor data situational, bridged to the real world surroundings,” in an environment where there will already be a tremendous number of structures and physical objects linked by sensors. He predicts that smart eyewear will be an important part of this.