Tag: ar technology

Augmented reality job searching launched by Nokia

| July 30, 2013

The mobile phone giant is now offering an entirely new employment seeking experience in the U.K.

Nokia has just announced the launch of JobLens, an augmented reality job searching experience that is available in the United Kingdom to bring together businesses seeking talent and individuals seeking work.

The company is now enlisting young entrepreneurs in the U.K. to build new businesses.

The JobLens app was created for Windows Phone 8 and assists its users in searching for employment within their local area. The application applies augmented reality technology to help to point out exactly where the job is located with respect to a user’s current location. The app also uses AR tech to display information about the company that is currently hiring and that has posted the position.

The augmented reality application also uses social media marketing to help to boost its efficacy.

It works by tapping into the social networking profiles of the user. This can include Facebook, Twitter, LinkedIn, and Windows Live. This broadens the augmented reality experience by helping to point out the friends on their lists that may help them to make a connection with the hiringmanager at a company of interest.

Should the opportunity form in which the augmented reality app user is invited to apply for the job, then he or she will be able to submit his or her resume with the hiring company by way of their Microsoft SkyDrive account. If an interview result from the application, then the app can offer directions to the applicant so that he or she can arrive quickly and easily to the meeting.

At a London event last week, Nokia provided 30 entrepreneurs from the not for profit Entrepreneur First program with a detailed JobLens augmented reality app overview. They were also challenged to build their new businesses through the use of this tool.

The entrepreneur using the augmented reality app will also be heading to meet with people from the education and employment services as well as with the government. This will help him or her to be able to discover the hurdles that are being faced within certain constituencies and how the app may be helpful in allowing them to more effectively achieve their goals.

Augmented reality crowdsourcing effort begins for massive project

| July 24, 2013

Dekko is attempting to create a world comparable to the one in The Matrix with the help of real people.

Matt Miesnieks has launched an augmented reality project reliant on crowdsourcing in order to help his company, Dekko, to re-create as much of the world as possible, including some of its finest little details, in a digital form.

The hope is to take advantage of every possible camera and turn it into a scanner for the project.

According to Miesnieks, “In effect what we’re doing is taking every camera — in Glass or in smartphones – turning them in 3D scanners, and then taking all of those images to build a 3D model of the world.” Though this may appear to be a daunting project, to say the least, the Dekks team feels that it has what it takes to make it happen.

The team is highly experienced in technology and augmented reality and has learned from this experience.

Augmented reality and crowdsourcingBoth Mike Miesnieks and his wife, Silka, who is the cofounder of Dekks, are Layar veterans. That augmented reality company was able to ride a considerable wave for the technology while it was still brand new. According to the couple, they have learned a tremendous amount from their time with that company, particularly that the traditional form of AR technology has been, in essence, a failure, so far.

He explained that “If the app works on one page of a magazine but not the next, people might use it once, but they’re going to toss it away.” From the standpoint of the experience for users, augmented reality may not, therefore, have lived up to the hype that has surrounded it.

The digitization process from Dekko is still considered to be somewhat on the rough side, but the couple says that this will lead to a rapid improvement. They have decided that instead of creating an augmented reality platform on the weak capability of a camera to be able to recognize the tremendous variety of different kinds of object that are found throughout the world, they are eliminating the entire concept of recognition.

Instead, the new augmented reality experience that is Dekko’s goal, is an entirely digitized world.