Ogle AR tech has been used in order to allow smartphone users to view video content on the pages.
Aquarius Magazine has just announced that it has made its pages even more mobile friendly as it has applied Ogle augmented reality technology to some of its pages in order to allow it to add rich video content to its printed materials.
This strategic effort to appeal to smartphone and tablet using consumers has generated an intelligent addition of interactive features.
Through the use of augmented reality, the magazine has managed to bring together the printed word and digital enhancements for a greater overall experience for the reader. This gives readers the opportunity to view additional information and gain more entertainment than was ever possible before.
To use the augmented reality features in the magazine, the reader simply needs to scan the pages with a smartphone.
They do so through the use of the Ogle app, which can be downloaded for free. Once the app is open and the pages of the magazine are being viewed through the device, the augmented reality features come to life. The Ogle symbol is printed on each of the pages that has additional content, so that the reader doesn’t feel like he or she is on a technological treasure hunt.
The first issue that contains the augmented reality features has now been released The June 2013 contains several different pieces that use AR technology to enhance what they provide to the reader. This will be considered to be a test to see what response it generates from readers and what types of rich content are most enjoyed by those consumers.
One example of an augmented reality feature in this first edition that uses it, is in “The Editor’s Letter” segment. Though it is still provided in the traditional printed format, when scanned using the Ogle app, the reader will be able to hear the editor actually speaking the words. This helps to provide the precise passion and emphasis that was intended by the piece. Also available is behind the scenes footage of the photo shoot for the cover image, among other features.
The augmented reality app is a joint launch from Astral OOH and Ad-Dispatch. The mobile marketing campaign is designed to be highly innovative and dynamic to allow people who are walking on Toronto’s streets to feel as though they’ve shot upward by hundreds of feet.