The chief editor will be in attendance at the massive event from October 6 through October 10.

After the tremendous success of the inaugural Money 2020 in 2012, this year’s event has exploded in its scale and standard, and Mobile Commerce Press Editor, Loreen Worden will be attending and reporting on the highlights throughout its length.

This year, Money 2020 expects nearly 4,000 attendees, which include over 300 CEOs.

The event will also feature over 1,250 companies visiting from an estimated 50 different countries from around the globe. Mobile Commerce Press will be reporting on the major occurrences throughout the event and will publish the latest news announcements in payments from sectors such as retail, advertising and marketing services and, of course, mobile.

This mobile commerce event will help define the upcoming trends in payments and financial services innovation.

The Money 2020 for 2013 will take place in Las Vegas over 5 days that will be jammed with “incredible content, comprehensive exhibits and meaningful networking opportunities,” according to its official website. The in-person interactions will provide rich benefits for all of the attendees, which include everyone from startups to established solutions providers.

This event will is the largest current gathering of Emerging Payments & Financial Services innovators being held anywhere in the world. Mobile Commerce Press will be bringing each of the latest trends, news, and announcements to its readers directly from the event itself in order to provide valuable knowledge about the directions that businesses will be taking with the latest in payments offerings. This will help to remain ahead of the curve – and the competition.

The business ecosystem right now is on the cusp of a massive explosion in mobile commerce and payments. Though it has only just taken its first baby steps into this industry so far, the holiday season this year is expected to be a defining one, and the real “boom” is predicted to happen after that point. The foundation for these technologies and channels are already being laid and it is up to individual companies to keep up with the latest movements in this direction to make sure that they not only don’t fall behind, but that they stay up front.

Mobile payments initiative meets success

Homeland Stores, a regional supermarket grocery chain based in the U.S., has concluded a pilot program for its mobile payments initiative. The SwiftScan program, as it is called, was initially launched in June of this year and was meant to demonstrate the benefits of mobile payments in the retail sector. The technology for the retailer’s mobile payments platform comes from Double Beam, which has significant experience in the mobile commerce sector.

Application uses QR codes as alternative to NFC

The SwiftScan application is meant to allow users to pay for groceries using their smartphones. The application functions in the same way that typical mobile payments services do, facilitating transactions through the use of authentication systems designed to verify the identity of its user. SwiftScan also makes use of QR codes, which are becoming a relatively common mobile commerce tool. The codes are typically seen only in marketing, but have been gaining traction in the mobile payments sector as an alternative to NFC technology.

Retailer to expand availability of mobile payments app

The pilot program took place at 20 of Homeland Stores’ locations. The program has been considered a success, which means the retailer will be expanding the availability of its mobile payments application to 26 additional locations by the end of October. The company notes that consumers have responded very well to the application and the services it provides, providing the retail with sufficient encouragement to continue pursuing mobile payments aggressively.

Mobile commerce continues to gain ground with retailers

Mobile payments services are becoming more common among retailers as consumers begin showing more favor for mobile commerce in general. Technology and financial firms like Google and PayPal are not the only ones offering mobile commerce platforms to consumers. Retailers are developing their own platforms in the hopes of establishing a strong presence in the mobile payments field. Thus far, few retailers have been able to accomplish this goal, but the mobile commerce field is still relatively young.