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Gadgets survey shows 53 percent of people in UK have tried their own repairs

A specialist insurer of devices have found that one third of Brits have accidentally broken their machines.

A specialist insurer of gadgets, Protect Your Bubble, has released data that has indicated that one third (33 percent) of people in the United Kingdom have broken their smartphones or tablets at some point.

Moreover, a large number of those individuals has attempted to fix the device on their own.

In fact, 53 percent of the people who had broken their gadgets had made some attempt to fix them. Among the most popular methods that were used for these repairs included Super Glue, which was the most popular at 38 percent, followed by strong adhesive tape at 30 percent, and then rubber bands at 18 percent.

Other less traditional methods of repair for these gadgets have also been used for emergency fixes.

Gadgets - Broken SmartphoneAmong those emergency methods for repairing gadgets included using Blu-Tack (also known as sticky-tack), which was used by 12 percent of the respondents to the survey, as well as hair ties among 9 percent of the participants, and even chewing gum in 5 percent of the cases. Men were far more likely than women to attempt to repair their own device.

Fifty nine percent of the male respondents had tried to fix their own gadgets, whereas only 46 percent of the women had attempted to do so. The main reason that people try to fix their own devices – as was the case among 41 percent of the respondents – was that professional repairs cost far too much. That said, 24 percent of the survey respondents said that they were willing to put up with the damage to their devices. Another 15 percent said that they wanted to be able to make do with their device until their mobile contract was up for renewal so that they would be entitled to a new one.

Men have a likelihood that is 6 times higher than women for breaking their phones or tablets by sitting down onto them. However, women are four times more likely than men to cause damage to their gadgets as a result of using them while in the bath.

Mobile commerce more appealing to retailers than shoppers this holiday season

Most consumers haven’t yet warmed to the idea of purchasing over their smartphones and tablets.

Despite the fact that this will likely be the biggest year (by far) for mobile commerce during the holiday season, the latest research is still showing that most consumers are less than enchanted with actually making a purchase through the use of their devices.

The research results were recently revealed by ICM, and were published in Retail Week.

The ICM research showed that 60 percent of all shoppers don’t plan to use mobile commerce at all throughout the length of the holiday shopping season. That said, one third of the respondents to the survey do plan to use their devices in at least some way as a part of the overall shopping process.

At the same time, the survey also showed that the future is looking very bright for mobile commerce.

Mobile Commerce Survey - Holiday ShoppersWe may not be there yet, but things are looking very promising in the not too distant future, due to younger consumers. It is that age group that appears to be the most open to purchasing through mobile commerce. In fact, 14 percent of those between the ages of 18 and 34 are expected to conduct a considerable amount of their Christmas shopping using smartphones and tablets.

A number of retailers have already been discussing their predictions regarding mobile commerce over the winter holiday shopping season. According to Andy Street, the managing director of John Lewis, there is already a 40 percent share of site traffic that comes from smartphones and tablets, so they are gearing up for a Christmas season that is heavily mobile. He stated that “Purchasing from desktop is moving to mobile. It is at 40% and growing very rapidly and we expect to see that moving forward again,” and added that “We are preparing for what we anticipate will be the UK’s first ‘mobile Christmas’.”

Home Retail, the parent company of Argos, has also applauded mobile commerce. Last week, it shared its own figures, saying that there has been an increase of 133 percent in sales over smartphones and tablets, and that 17 percent of its total sales in the second quarter were from these devices.