Digital ads will represent 22 percent of all American ad spending this year, with mobile at 3.7 percent.

According to the latest report on spending in digital and mobile marketing, online ads will make up 22 percent of all of the U.S. ad spending this year, which represents a considerable growth.

Ads geared toward consumers on smartphones and tablets will also be growing steadily.

This will bring the global ad spending up to a healthy 3.5 percent growth to reach $503 billion by the time this year comes to a close. The amount being directed toward the internet and mobile marketing specifically will only continue to rise. This, according to the latest figures that have been released by ZenithOptimedia, an ad agency owned by Publicis.

Mobile marketing ads will account for 3.7 percent of all ad spending in the U.S. ($6.2 billion).

The United States is disproportionately the single largest advertising marketplace. The digital spending in that country throughout all of 2013 was predicted by the report to be 21.8 percent of all of the ad spending, which will total $109.7 billion). This is an increase of a very healthy 19 percent over the figure from 2012.

At the same time, mobile marketing does still remain a small fraction of the overall activity, despite its rapid growth, at its 3.7 percent of total ad spending. Equally, it is the most rapidly growing channel in advertising spending, leading the way with a massive 81 percent growth in the American market this year. That rate is expected to slow somewhat, but remain very high at 61 percent growth throughout 2014, and slow a little bit more in 2015, to 53 percent. At that time, it is expected to make up 8.4 percent of all ad spending.

When compared to standard internet advertising, mobile marketing is positively exploding. The report showed that online advertising is growing by about 16 percent this year and will make up 27.8 percent of all American ad spending by the end of 2015. Those figures are just as impressive outside of the U.S. market, where smartphones and tablets are also growing in popularity.

Mobile commerce is showing signs of life

Mobile commerce in the Middle East is beginning to pick up momentum. The availability of smartphones and tablets is on the rise, giving consumers new ways to shop and purchase products over the Internet. E-commerce has held a relatively strong foothold throughout the region, but mobile commerce is beginning to show signs of aggressive growth, powered by the interests of young, tech-savvy consumers. Much of this growth is expected to be seen in Saudi Arabia, where mobile technology penetration is quite high.

PayPal report projects bright future for mobile commerce

PayPal has released a new report concerning mobile commerce in the Middle East. The report shows that mobile transactions currently represent 10% of all online purchases in the region. Mobile commerce is expected to represent 20% of all online sales in the Middle East by 2015. The report notes that shopping from a traditional PC remains dominant in the e-commerce sector, but this will not be the case in the near future as more consumers begin favoring their mobile devices for their shopping.

Mobile payments in Saudi Arabia are likely to grow

In Saudi Arabia, e-commerce is expected to reach $2.7 billion by the end of 2015. Mobile commerce in the country will account for approximately $700 million by that time. The report suggests that tablets will lead the rise of mobile commerce in Saudi Arabia. Many consumers appear to enjoy their shopping experience on tablet devices due to the larger screens and better control options of these devices. Tablets can make mobile commerce more attractive by providing consumers with a memorable and enjoyable shopping experience.

Experience may dictate growth of mobile commerce

Mobile commerce is also expected to make strong progress in Qatar as well, representing $400 million by the end of 2015. Smartphones are likely to become more popular than tablets in the mobile commerce space simply because they are more abundant. Ultimately, the growth of mobile commerce will be determined by consumer experience rather than what device is more readily available to them in the Middle East.