A furniture store in Halifax, Canada is using AR tech to help consumers to picture furniture in their homes.

Many consumers find the process of buying furniture to be a very challenging one, but a store in Halifax, Canada is using augmented reality to help their customers to better picture the way that furniture will appear within their own homes so that they can choose the perfect piece, every time.

The store is using the tech to help to ensure that each piece will not only fit, but that it will look good in its position.

This use of augmented reality can make it much easier for a shopper to be able to know how the finished room will appear, even while still standing in the furniture store. This helps the consumer to overcome the barrier that is often faced when they have to try to picture the piece in the space based on their memories and imagination.

The store is called Lighthouz, and is using augmented reality to assist its smartphone carrying customers.

The company created its own mobile app that leverages augmented reality technology that allows consumers to move about the furniture in their room through the use of the projected image on the small screen. This helps them to obtain a three dimensional concept of how the piece will appear within the actual space.

The owner of Lighthouz, Denise Kroll, explained that “Some people are comfortable buying online, but for many seeing the furniture in person is critical.” She added that “That’s why we’ve complimented our online store and large showroom with this helpful app.”

Kroll explained that the augmented reality allows the customers to view furniture visualizations that are scaled perfectly so that the shopper will be able to know with a good level of confidence that the new piece will not only fit into the space as they had hoped, but that it will look good there, as well. The app also gives users the ability to snap pictures and videos of the furniture that they are considering so that they can share the images on social media. This gives them the opportunity to receive the opinions of their friends and family.

(OTCQB: NXTD) Discuss Recent Hacking of Apple’s (AAPL) Touch ID Fingerprint Technology and the Future of Biometrics

Point Roberts, WA, NEW YORK, NY – October 2, 2013 (Investorideas.com biometrics/ defense stocks newswire) Mobile Security Biometrics Alert: Investorideas.com, an investor research portal specializing in investor research in leading sectors, issues a follow up to its recent article , Analysts and Industry Participants Share Insight Into the Future of Mobile Security and Biometrics, following the recent reports of Apple’s Touch ID Fingerprint Technology being attacked by professional hackers. Alan Goode, Managing Director of GoodeIntelligence.com, Isabelle Moeller, Chief Executive at Biometrics Institute and Mr. Gino Pereira, Chief Executive Officer of NXT-ID, Inc (OTCQB:NXTD) share insight on the security of Apple’s (AAPL) Touch ID and the future trends in biometrics.

Apple bought its technology for $365 million from AuthenTec a year ago and in spite of hacking headlines, most analyst agree the biometric technology is very safe and secure for most users and the wave of biometric technology implementation will continue.

Alan Goode, Managing Director of GoodeIntelligence.com, who has been predicting the implementation of biometrics in smartphones for some time said “There is no doubting that Apple’s Touch ID can be fooled into accepting fake (lifted) prints but it does take a relatively high level of forensic and material sciences skills which will be outside the skills of most people. There is always a trade-off between security and convenience and I feel that for the one-touch capability of unlocking a mobile device, Touch ID does a very good job. Apple may need to review security measures if it wants to extend the functionality of Touch ID to enterprise and commercial applications. I
always maintain that two or multi-factor authentication is required to validate identity for high risk tasks such as making a financial payment. Apple may want to include a second or third factor for this type of function.”

Mr. Gino Pereira, Chief Executive Officer of NXT-ID, Inc. http://www.nxt-id.com/, who has over 30 years of executive, operational and financial experience with technology companies in the United States, Europe and the Far East agrees with Mr. Goode saying, ” there are varying degrees of security that are effective depending on the application. Password hacking can be done anonymously from a long distance, whereas hacking fingerprints requires a more complex personal attack. It requires more effort, equipment and personal access to the actual person; and because it’s so much more complex the payoff has to be worth the effort. Apple should be applauded for bringing innovative biometric technology to the consumer. ”

He also went on to say that using multimodal identification at the same time, such as password and fingerprint recognition creates a higher level of security.

His company is launching its innovative MobileBio™ suite of biometric solutions, starting with the Wocket™ an advanced secure electronic wallet that will use voice biometrics, later this year.

His company’s subsidiary, 3D-ID LLC deploys 3D facial biometric identification and has 22 licensed patents.

Isabelle Moeller, Chief Executive at Biometrics Institute released the following news earlier today addressing the iPhone fingerprint technology attack. They noted the group claiming success, known as the Chaos Computer Club from Germany has been involved in similar biometric attacks.

“The BVAEG – a subcommittee of the independent Biometrics Institute – consists of many of the most experienced experts in this area from around the world,” says Isabelle Moeller, Chief Executive of the Biometrics Institute, “the BVAEG mission is to raise awareness of the need for vulnerability detection to be included with biometric devices, to promote standards, enhance privacy protection, performance measures and testing, and to help facilitate the dissemination of new research or findings in this area.”

Their press release also quoted Tsutomu Matsumoto from Yokohama National University, a member of BVAEG, as saying “the current attack requires the lifting and processing of a high quality latent fingerprint at high resolution in order to make a successful spoof. These factors should be considered when assessing this attack’s impact
under realistic usage scenarios.”

The Biometrics Institute encourages manufacturers of equipment that include biometrics sensors to be proactive in adopting spoof detection technology to maximise the chance of successfully rejecting a biometric spoof, and also recommends government agencies and top-level decision makers be aware of the need for appropriate biometric vulnerability testing and certification as they consider both the risk and the convenience of the security mechanism(s).

In terms of the future most analyst see biometrics going mainstream and that Apple’s Touch ID has paved the way. Gino Pereira sees a future down the road where we will be wearing a device that will monitor us biometrically to provide access to everything we need.

Original Sept 16 th article:

Analysts and Industry Participants Share Insight Into the Future of Mobile Security and Biometrics

http://www.marketwired.com/press-release/analysts-industry-participants-share-insight-into-future-mobile-security-biometrics-1830861.htm

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