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Mobile commerce platform leader named as Branding Brand

| January 1, 2014

Forrester Research has stated that the company has been “ranked as the leader” in its sector.

Branding Brand, the mobile commerce platform provider that is growing the most rapidly in the world, has now also been named as a leader in its industry according to the global independent research firm, Forrester Research, Inc.

The firm released a report that named Branding Brand as the leading provider.

The name of the report was “The Forrester Wave™: Mobile Commerce Solutions Providers, Q4, 2013.” The report indicated that the scores that were earned by the Branding Brand mobile commerce platform were the highest when compared to the rest of the competition. The firm was able to receive the top scores for market presence as well as its current offerings. It stood out as having a strong and rapidly growing retail client base. It also concentrated notably on pushing innovation, and has a powerful technology platform.

The firm made itself notably different as a mobile commerce platform, well beyond being a tech provider.

Mobile Commerce Report - Leader PickedThe company’s clients have noted a particular preference for the firm’s hands on consulting for smartphone based shopping as well as insight for retail that is made available. Also identified as high in value were the company’s responsiveness to client ideas and its program’s management skills. Outside of a solid consumer facing smartphone and tablet apps and web, the company has also done very well in increasing its installed base among its existing client base in order to expand on its offerings. This is especially true in the area of associate clientele applications and in-store kiosks.

The report explained that the company has focused its attention on becoming a solid platform instead of “doing bespoke client implementations”. When compared to its competition, its efforts with its platform have given it the ability to quickly develop and create new innovations in the mobile sphere, such as Passbook, across its complete client base, without racking up a large bill.

According to the co-founder of Branding Brand, Chris Mason, who is also its CEO, the company is proud to know that it is a mobile commerce platform provider leader, adding that “Now, it is our responsibility to continue innovating and earn this honor every day.”

Mobile payments in Ghana connected to widespread switch

| January 1, 2014

There has been a transition that has occurred throughout the entire country.

A major change has been going on in Ghana, where all banks will soon be able to bring in mobile payments as an offering for their customers, following enhancements that have been made to the interbank switching and processing system in the country.

This was done by Ghana Interbank Payment and Settlement Systems (GhIPSS), a Bank of Ghana subsidiary.

The enhancements that were made to the national switch were to the gh-link platforms. That is the interbank switching and processing system from GhIPSS which interconnects switches that are run by the country’s various financial institutions and third party institution owned systems. GhIPSS came up with a gh-link mobile payments system in partnership with eTranzact, a Nigerian transaction company. The introduction of gh-link mobile is an element of the mandate from the GhIPSS to turn Ghana into a society that functions with digital transactions. This, according to the chief executive of GhIPSS, Archie Hesse.

Hesse explained that the mobile payments system has been developed and will soon be tested.

Mobile Payments and Ghana BanksThe mobile payments system has already been created. Its testing will begin near the start of 2014 before it will officially be rolled out. All of the country’s banks will then be able to add smartphone based transactions to their offerings.

In 2012, gh-link ATM was introduced by GhIPSS, which gives the debit cards in the country the ability to be use in nearly all of the ATMs throughout the entire country. The Ghana News Agency reported that officials from GhIPSS official have been meeting with other transaction companies. For instance, meetings with MasterCard have brought about integration with cards that are branded by that credit card company into the gh-link platform of ATMs.

Furthermore, beyond mobile payments, GhIPSS has also started a pilot project that uses gh-link hybrid PoS (point of sale) terminals that allow customers of the banks in the country to be able to shop using their local ATM cards. The smartphone based transactions will be added on top of that gh-link platform in order to provide consumers with an added level of flexibility.