Many are looking at the latest version of the operating system as an indicator that Google is serious about safe devices.

As the largest operating system in terms of the number of users, it means that Android mobile security can be one of the biggest challenges as it is one of the most obvious targets by cyber criminals as it provides the largest opportunity in terms of users.

The popularity of attacks and threats on this operating system has been compared to Windows for desktops.

Being the most popular means that Android mobile security needs to be exceptionally high in order to fend off threats. The latest version of the operating system, KitKat, has considerable increased its settings to keep its users safe from malware. Until now, one of the primary problems with the OS is that fragmentation in its ecosystem among the various manufacturers has complicated the standards that it is able to offer. Considering that 79 percent of threats for smartphones and tablets are aimed at Android users, this is a considerable issue.

The fragmentation means that Android mobile security could be different from one device to the next.

Therefore, the protection on a Samsung device may be quite different from what an LG phone user might have. Therefore, a vulnerability may be addressed on one device, but it doesn’t mean that all of the device versions will corrected. Google is not unaware of this issue and has decided that its latest release, the version 4.4 KitKat, would include a number of security features that are enterprise focused.

Although Android mobile security has been increasingly building a reputation for being less powerful than that available through the Apple iOS, Google is highly focused on changing that trend. Although the solution is far from perfect, considering the open source nature of the operating system, the additional options such as in the form of KNOX and SAFE are helping to boost the protection in the devices. At the same time that this effort has been made, Google has also been expanding the reach of the devices based on its operating system beyond traditional mobile markets and into gaming, as well.

Forrester Research has stated that the company has been “ranked as the leader” in its sector.

Branding Brand, the mobile commerce platform provider that is growing the most rapidly in the world, has now also been named as a leader in its industry according to the global independent research firm, Forrester Research, Inc.

The firm released a report that named Branding Brand as the leading provider.

The name of the report was “The Forrester Wave™: Mobile Commerce Solutions Providers, Q4, 2013.” The report indicated that the scores that were earned by the Branding Brand mobile commerce platform were the highest when compared to the rest of the competition. The firm was able to receive the top scores for market presence as well as its current offerings. It stood out as having a strong and rapidly growing retail client base. It also concentrated notably on pushing innovation, and has a powerful technology platform.

The firm made itself notably different as a mobile commerce platform, well beyond being a tech provider.

The company’s clients have noted a particular preference for the firm’s hands on consulting for smartphone based shopping as well as insight for retail that is made available. Also identified as high in value were the company’s responsiveness to client ideas and its program’s management skills. Outside of a solid consumer facing smartphone and tablet apps and web, the company has also done very well in increasing its installed base among its existing client base in order to expand on its offerings. This is especially true in the area of associate clientele applications and in-store kiosks.

The report explained that the company has focused its attention on becoming a solid platform instead of “doing bespoke client implementations”. When compared to its competition, its efforts with its platform have given it the ability to quickly develop and create new innovations in the mobile sphere, such as Passbook, across its complete client base, without racking up a large bill.

According to the co-founder of Branding Brand, Chris Mason, who is also its CEO, the company is proud to know that it is a mobile commerce platform provider leader, adding that “Now, it is our responsibility to continue innovating and earn this honor every day.”