The most recent data report issued by ABI Research sees this technology exploding in 2014.

The latest quarterly market data report from ABI Research has placed a focus on location based marketing technologies and has shown that this year will likely be a powerful one when it comes to indoor installations within retail environments.

The report explains it as a full scale deployment of what early adopters were testing last year.

Now that the last three years have seen considerable testing of location based marketing techniques and technologies by early adopters, they are ready to roll out complete campaigns that will make use of the channel. An additional critical driver in this area is also the rapid increase in the popularity of BLE/iBeacons.

Those forms of location based marketing technology are generating a new wave of adopters in this space.

Now, second generation startups are beginning to drive brand new growth and will be used throughout each of the major verticals. When all is said and done, the report showed that this year will see more than 30,000 indoor location installations, said ABI Research’s data.

Patrick Connolly, a senior analyst with the firm, said that it is easy to spot the way in which large pharmacy and grocery chains have been moving toward this tech. He also added that “These are very competitive verticals, which can benefit significantly from identifying and targeting loyal customers.” Connolly explained that “Both already have large loyalty and advertising/offers deals in place and from a practical point of view, in-store items can be difficult to find. All of this makes indoor location a perfect fit.”

Beyond that, the development of the technology throughout other verticals will be an interesting occurrence over the next few months. For instance, while QSR restaurants had not originally been seen as a prime example of the type of business that would be able to take full advantage of this technology, it is in this area that there have been some of the largest successes.

Some of the differences that location based marketing and tech have been able to achieve for fast food restaurants include a small improvement in the length of lineups. This may sound minor, but in a business of that nature, it can translate to millions of dollars over time.

A new study has identified health risks from wireless devices such as smartphones and tablets.

The results of a new study have now been released in a report that is now cautioning the users of mobile technology that the health risks may be worse than they think, and that these risks are becoming more powerful

The report said that using smartphones and tablets is not as healthy as had been thought and that immediate action is needed.

This mobile technology study was conducted by the BioInitiative Working Group, and its report was based on an analysis of the studies that have been conducted on the subject from 2012 through to this year. What they found was that the more recent studies have shown increased medical concerns regarding the increased risk of malignant brain tumors as a result of the use of cell phones.

This mobile technology analysis conflicts with other single studies that have recently been conducted.

However, this research takes several studies into account, not just one. According to Lennart Hardell, from Sweden’s Orebro University, “There is a consistent pattern of increased risk for glioma (a malignant brain tumour) and acoustic neuroma with use of mobile and cordless phones.” He also went on to point out that epidemiological evidence has suggested that radiofrequency should be considered to be a carcinogen among humans. Hardell stated that the current ICNIRP and FCC/IEEE public safety limits are not provide adequate protection for public health.

The report from BioInitiative showed that 68 percent of the studies that had been conducted on radiofrequency radiation (which means 144 studies out of the total 211) indicated that there was a connection between that tech and nervous system effects.

Moreover, within 90 percent of the 105 studies that were available in 2014, it was shown that very low frequency radiation had effects on the nervous system. In 74 out of the 114 studies (65 percent) it was shown that radiofrequency radiation could cause damage to DNA, in the extremely low frequency wireless and mobile technology studies. These devices can range from phones to tablets and are – according to the report – leading to unnecessary physical and mental stress that will gradually resilience.