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Smartwatch from AT&T is on its way

The telecom is the next among many companies to jump into the wearable technology market.

At a time in which it feels like every week comes with the unveiling or the launch of a new Smartwatch, AT&T also seems to be jumping on board the wearables bandwagon and will be releasing its own version of the device later on this year.

This technology news was made when an executive from the company, Glen Lurie, made the announcement.

Lurie is the AT&T president of emerging devices. He pointed out that the company would be bringing its own smartwatch into the mix and that “I think you’ll see wide-area, high-bandwidth [smart]watches this year at some point.” The telecom has a team located in Austin, Texas, that is working on thousands of different potential prototypes for wearable devices. Moreover, it is also looking into the certification of third party devices that can be used on the company’s own network, explained Lurie.

It is AT&T’s feeling that the smartwatch will be the center of all wearable technology for the first while.

Lurie stated that “a majority of stuff” that consumers will be seeing within today’s wearables marketplace will be in the form of a wristwatch. But he also pointed that this will be the start of a sector that is still very much in its infancy. He said that if the use of those devices does become popular, “and we believe it can”, then these wearables could easily become the center of all forms of wearable technology computing.Smartwatch - Wearable Technology Future

At the moment, LTE capabilities are lacking in wearable tech, which causes them to be primarily reliant on other mobile devices – mainly smartphones – in order to be able to provide notifications and download and use apps. However, when these gadgets are developed with mobile broadband connection capabilities, then it will be possible for them to become their own “independent device,” explained Lurie.

He stated that it is quite important that wearables become their own stand-alone devices in order to make them truly practical and appealing to consumers.

His company and Filip Technologies already jointly released the Filip child tracker, which is like a wristwatch and that allows the AT&T network to be used for a parent to call a child. While that product could be improved, it is just that type of idea that the telecom is hoping to bring to market in its own smartwatch models.

Mobile marketing company formed by Telefónica

The telecom giant has now announced the creation of its new business called Axonix.

Telefónica has now unveiled its new Axonix company, which is a mobile marketing firm that has been developed through the financial backing of the telecom company itself, in addition to the affiliates of the GSO Capital Partners of Blackstone.

The company made the announcement of its new business by way of a recent press release.

That press release showed that Axonix is the very first mobile marketing exchange program that the operator has ever created and operated. Now, Telefónica and Blackstone’s GSO capital will be using this tech to help to carve out a new sector for itself. The release also explained that MobClix would be the technology that would be used for powering Axonix.

The analytics tool from MobClix will ensure that the mobile marketing will be measurable.

The MobClix tool is designed to be used for mobile apps. This is vital to being able to track and analyze the success of specific ads or of larger campaigns.Mobile Marketing - Telefonica

Telefónica’s current director of global advertising sales, Simon Birkenhead, has now been appointed as the Axonix chief executive, so he will soon be leaving his present role in order to move into the new one. The newly created company will have its own entirely new team of executive management. It will have global operations that will be headquartered in London.

Although Axonix will be a business that is run independently from Telefónica, the mobile operator said that the company will still be able to take advantage of the existing advertising industry expertise, its financial credibility, as well as the worldwide reach of the two shareholders behind it.

The Telefónica CEO of digital service and innovation, Stephen Shurrock, explained that “Axonix is created specifically for the mobile advertising industry, using technology with a four-year heritage in leading this market to offer a central destination for operator-enriched advertising inventory.” He also stated that the company is proud to be the first company of its kind to both own and power an exchange platform for mobile marketing. Shurrock feels that this is a clear demonstration of the company’s dedication to placing the spotlight on digital services as they convert themselves into a digital telecom.