A Bing Vision shortcut could provide greater ease of use for quick response codes.

Users of Windows Phone 8.1 based devices may find that it is now easier for them to be able to scan QR codes now that a number of changes have come along in the latest update to the operating system.

Of course, the quick response codes were far from the only change that was made in this update.

While some of the changes – such as the improvements for scanning QR codes – were more than welcome, there are others that people are finding will take some time so that they will become accustomed to them. For instance, Cortana does not have Bing Vision. However, that could be explained by the fact that it is still in its beta form. However, many are hoping that they will see that feature brought back, once more, into search.

That Bing service is used by people who scan QR codes on their smartphones.

For those who aren’t sure where to find the feature for scanning quick response codes anymore, following the latest updates to 8.1, they simply need to know where to look. There are a number of ways to return the feature to its previous form, but it is still in existence on the phone, it is simply in a new location. Bing Vision is now present under the Camera Lenses. While it is just as functional as it ever was, it does require several steps in order to arrive upon it in its new location.

Therefore, many people are opting to find new and more convenient ways to scan QRcodes on their devices following the update. Among the most popular – following recommendations from several known and trusted mobile app bloggers and news sites – is QR for Cortana, by DreamTeam Mobile. It is a free shortcut app that provides greater streamlining for these barcode scans.

All it does is create a new Star Tile that brings the device user directly into the Camera Lenses location so that all of the other steps could be skipped. From there, the Bing Vision option is available and QR codes can be scanned at will.

The company has make a significant push to try to carve out a greater slice of the mcommerce pie.

InMobi is betting on the idea that its seamless mobile commerce experience will be popular enough that it will start to make a bigger name for itself within this market space, despite stiff competition from industry giants such as Google and Facebook.

The company develops and places ads for some of the largest brands in the world.

Among the brands for which ads are being created and placed by InMobi are Unilever and Samsung Electronics. These ads aren’t placed on the regular internet, but are instead positioned on mobile apps and sites so that they will be found directly in front of the consumer no matter where they are or when it is. Now, InMobi has decided to expand its presence by stepping into the mobile commerce enabling sphere in a way that is somewhat similar to what Just Dial Ltd. has been doing for a number of businesses.

Companies are starting to realize that mobile commerce is no longer an optional online feature.

As a growing number of shoppers worldwide start turning to their smartphones to purchase products, it is also becoming increasingly obvious to companies and brands that mcommerce is a necessity if they want to be able to stay ahead of the competition.

InMobi is now working with brick and mortar retailers, ecommerce companies such as eBay, hotels, and other types of businesses in order to help them to be able to make their place in the rapidly growing and evolving e-commerce world that exist on the smaller screens of smartphones and tablets.

Aside from that strategy, the company also generates revenues by helping to drive the downloads of participating mobile apps. According to Piyush Shah, the vice president of products at InMobi, “It’s the right time for us to double down on the mobile commerce space given the pace at which commerce is shifting to mobile.”

Within the next three to four years, Shah stated that the mobile commerce portion of the business will be making up about a third of InMobi’s sales.