The latest services from the companies have been unveiled for use by the retail marketplace.
VeriFone Systems Inc. and The Pinnacle Corp. have both announced their launches of brand new mobile payments solutions for the retail market space, at a time when these unveilings are being made with increasing speed by various entrants to this ecosystem.
This new point of sale service is a part of the partnership that has been made with the National Payment Card Association.
Pinnacle is an automated technology provider for the petroleum and convenience store industries. It entered into a partnership with the National Payment Card Association (NPCA) in order to be able to launch the Pinnacle Palm POS mobile payments service. The solution is designed to give retailers an app that has been customized with their own branding and that will permit consumers who use it to use their smartphones to make purchase transactions instead of a debit or credit card.
This mobile payments solution uses a very simple strategy for its card authorization.
The design of the system means that the mobile payments user will not need to share his or her personal data across a network. Moreover, it also means that the existing infrastructure for the retailer will not need to be changed, said Pinnacle. The Palm POS smartphone transaction service will broaden the partnership between the company and the NPCA for six years.
According to Drew Mize, the chief operating officer from Pinnacle “We are very excited about the launch of our mobile payments strategy, leveraging our existing and successful partnership with NPCA of many years and their portfolio of intellectual property.” He went on to say that they are providing a solution that is outside of PCI’s scope, which “is based on the foundation of standards that is being evaluated by PCATS; and designed to support both outside and inside payments, this solution has potential for rapid deployment by any retailer using Palm POS.”
The NPCA is now offering the mobile payments through Palm POS to users of both Android and iOS based smartphones. At the same time, VeriFone has announced its own portable, countertop, and smartphone transaction systems.