Mobile games gain popularity among UK consumers

Report shows that UK consumers are flocking to mobile games

Leading market research firm comScore has released a new report concerning mobile games and their popularity among consumers in the United Kingdom. The report shows that the number of people that play mobile games on a daily basis has almost doubled since January 2011. Mobile games are becoming quite popular among consumers as the ownership of smartphones and tablets grows and many people are playing these games while commuting or while waiting in lines or for appointments.

Majority of gamers play from home

The report shows that gaming is quickly becoming the most popular pastime among UK consumers with smartphones. While the portability of mobile games has been an attractive feature to many consumers, the report shows that 64% of consumers play these games from their homes, with only 33% of consumers play mobile games while commuting. Not only are mobile games establishing a strong presence among consumers, people have shown a strong interest in spending money on these games.

UK Mobile Games PopularityIn-game purchases are growing

The comScore report shows that 2.2 million consumers have made in-game purchases. The majority of these purchases came from iOS devices, with 28% of purchases coming from Android devices. Free mobile games are the most popular among consumers, but these games typically include in-game purchases that can unlock additional content or make the game somewhat easier to play.

Consumers becoming more comfortable with spending money on mobile games

While free mobile games are currently very popular among consumers, this may not be the case in the future. Collectively, UK consumers have spent more than $400 million on mobile games. This amount is expected to increase over the coming years. This may be due to a prevailing concept among consumers that free games are lower quality than those that are associated with a fee. More consumers are showing willingness to play for mobile games

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