Tag: mobile games report

Mobile games gain ground with young consumers

| September 12, 2013

Young people play mobile games almost as much as console and PC games

A new report from the NPD Group, a market research firm, shows that those between the ages of 12 and 17 are playing mobile games as much as they are playing console and PC games. Mobile games may be extremely popular among young consumers because of the value they place on mobile technology. For many young adults, smartphones and tablets are more often considered a symbol of social status rather than a tool of convenience. This is why the demand for mobile technology is so high among young adults when compared to that coming from older consumers.

Report shows teens spend an average of 7 hours per week on mobile gaming

The report suggests that teens aged 12-17 will spend an average of seven hours every week playing mobile games. This is an increase from the five hours per week that the NPD Group had estimated in 2011. The report also notes that mobile games are not only popular among teens. Children as young as 8 years-old frequently play mobile games, even when in the classroom. Even young people that do not have their own smartphones or tablets still find ways to play mobile games, borrowing their friends’ devices or those of their parents.

Mobile Games - Young ConsumersMobile games can be played anywhere

Part of the appeal of mobile games is the fact that they can be played anywhere. This is one of the reasons why these games have become popular among adults, especially those that commute to work on a daily basis. Young adults tend to play mobile games at home, but they will also play these games at school. Indeed, this trend is becoming so prominent that many educators are beginning to look for ways to utilize the popularity of mobile games in order to drive academic progress.

Mobile may eventually win out over console and PC

While mobile games may be popular, teens tend to spend more time on console and PC games. Mobile gaming is expected to continue growing in popularity among young consumers, but it is unclear whether mobile games will replace those on consoles or PC in the foreseeable future. Currently, much of the game industry has begun to focus more aggressively on mobile platforms in order to take advantage of the popularity of mobile gaming.

Mobile games gain popularity among UK consumers

| August 9, 2013

Report shows that UK consumers are flocking to mobile games

Leading market research firm comScore has released a new report concerning mobile games and their popularity among consumers in the United Kingdom. The report shows that the number of people that play mobile games on a daily basis has almost doubled since January 2011. Mobile games are becoming quite popular among consumers as the ownership of smartphones and tablets grows and many people are playing these games while commuting or while waiting in lines or for appointments.

Majority of gamers play from home

The report shows that gaming is quickly becoming the most popular pastime among UK consumers with smartphones. While the portability of mobile games has been an attractive feature to many consumers, the report shows that 64% of consumers play these games from their homes, with only 33% of consumers play mobile games while commuting. Not only are mobile games establishing a strong presence among consumers, people have shown a strong interest in spending money on these games.

UK Mobile Games PopularityIn-game purchases are growing

The comScore report shows that 2.2 million consumers have made in-game purchases. The majority of these purchases came from iOS devices, with 28% of purchases coming from Android devices. Free mobile games are the most popular among consumers, but these games typically include in-game purchases that can unlock additional content or make the game somewhat easier to play.

Consumers becoming more comfortable with spending money on mobile games

While free mobile games are currently very popular among consumers, this may not be the case in the future. Collectively, UK consumers have spent more than $400 million on mobile games. This amount is expected to increase over the coming years. This may be due to a prevailing concept among consumers that free games are lower quality than those that are associated with a fee. More consumers are showing willingness to play for mobile games