Tag: uk mobile gaming

Mobile games gain popularity among UK consumers

| August 9, 2013

Report shows that UK consumers are flocking to mobile games

Leading market research firm comScore has released a new report concerning mobile games and their popularity among consumers in the United Kingdom. The report shows that the number of people that play mobile games on a daily basis has almost doubled since January 2011. Mobile games are becoming quite popular among consumers as the ownership of smartphones and tablets grows and many people are playing these games while commuting or while waiting in lines or for appointments.

Majority of gamers play from home

The report shows that gaming is quickly becoming the most popular pastime among UK consumers with smartphones. While the portability of mobile games has been an attractive feature to many consumers, the report shows that 64% of consumers play these games from their homes, with only 33% of consumers play mobile games while commuting. Not only are mobile games establishing a strong presence among consumers, people have shown a strong interest in spending money on these games.

UK Mobile Games PopularityIn-game purchases are growing

The comScore report shows that 2.2 million consumers have made in-game purchases. The majority of these purchases came from iOS devices, with 28% of purchases coming from Android devices. Free mobile games are the most popular among consumers, but these games typically include in-game purchases that can unlock additional content or make the game somewhat easier to play.

Consumers becoming more comfortable with spending money on mobile games

While free mobile games are currently very popular among consumers, this may not be the case in the future. Collectively, UK consumers have spent more than $400 million on mobile games. This amount is expected to increase over the coming years. This may be due to a prevailing concept among consumers that free games are lower quality than those that are associated with a fee. More consumers are showing willingness to play for mobile games

Mobile games to help fight cancer in the UK

| July 25, 2013

Mobile games could help find a cure for cancer

Mobile games are often seen as nothing more than entertainment, but they could have a much loftier purpose when organizations like Cancer Research UK get involved with them. Cancer Research UK has teamed with Guerilla Tea, a developer of mobile games and software, in order to create its first game. The game is meant to serve as a research platform that may help unveil new ways to treat and even cure cancer.

Cancer Research UK and Guerilla Tea take aim at cancer

Throughout the world, mobile games have been gaining momentum among consumers as a primary source of entertainment. The low cost and high availability of these games have made them extremely popular among those with smartphones and tablets. For most consumers, these games are only meant to provide entertainment, but Cancer Research UK believes that they could have a far more practical purpose without actually sacrificing any entertainment value. As such, the organization and Guerilla Tea have begun working on creating a game that aligns with this concept and provide consumers with an entertaining, yet purposeful, experience.

Mobile Games - Cancer ResearchGamers to discover genetic triggers of cancer

The game being developed aims to task players with accurately locating new genetic triggers of cancer. Exactly how this will be done has not yet been disclosed, but tracking down these genetic triggers could help Cancer Research UK researchers form a better understanding on various types of cancer. This understanding would eventually lead to better treatments and, in some cases, cures for certain types of the infamous disease.

Mobile games may be valuable research tool

Mobile games have proven to be engaging platforms to which consumers have devoted countless hours to. Using mobile games to find new treatments and cures for cancer may be a lofty goal, but Cancer Research UK believes that it is possible. There is no telling when the organization’s game will be released, but it is likely to be made available by the end of this year, if not sooner.